Everybody knows a guy who’s always claiming, “The British version is better.”

Whether it’s “The Office” or “The X-Factor,” someone in your life refuses to give America’s re-imagining of a U.K. TV series the time of day.

Just wait until that person feasts his eyes on this commercial for The Guardian newspaper. Created by ad firm BBH, the two-minute spot, which depicts the Three Little Pigs as a real news story, was named the No. 1 commercial of 2012 by Adweek.

“Grim yet playful, mythical yet supremely modern, the spot has it all: a delightful conceit, an epic vision and deft execution from director Ringan Ledwidge,” Adweek’s Tim Nudd writes.

When the ad is adapted for American audiences—perhaps as a spot for USA Today or The New York Times—the “British version is better” guy will have a field day.

Although this time he’ll probably be right—it is a damn good commercial.



Click here to see Adweek’s full list of the top 10 commercials of 2012.