Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
You may doubt the inevitability of time travel, but I’m still willing to grant both the producers of “Back to the Future” and Mattel two more years to make good on those hoverboards. Nevertheless, I think it’s time for the film’s fact checkers to make good on a long overdue newspaper correction to the Hill Valley Telegraph
. After Marty McFly (Michael J. Fox) travels to the year 1955, he reads a newspaper with the headline “Eisenhower Vetoes Senate Bill.” However, as New York
magazine’s Jonathan Chait notes, a president can’t veto a Senate bill, only one that both houses passed.
RELATED: Researchers: Reading the newspaper makes you happier
Not ready to step back in that DeLorean just yet? Well, this ought to pull at those nostalgic heartstrings. NPR
recently interviewed Bob Dorough, the prominent voice behind “Schoolhouse Rock,” which just marked its 40th anniversary.
RELATED: PBS cracks the viral code with remixes of classics
The American Dialect Society appears stuck in the year 2012. The scholarly association named “hashtag” its word of the year
, beating out other nominees including "YOLO"—The Huffington Post
’s worst “word” of the year
—as well as "fiscal cliff,” which was No. 1 on Lake Superior State University's annual list of banished words
RELATED: What the word of the year says about PR and marketing
Finally arriving back in 2013, The Daily Beast
looks to the future at the most anticipated new reads of the new year.
The only thing I’m anticipating in 2013 is the arrival of Taco Bell’s Cool Ranch Doritos Locos Taco
. Don’t judge me.
And don’t forget the imminent 4th annual Community Manager Appreciation Day
. It’s happening Jan. 28.
Of course, not all community managers warrant that appreciation, at least not judging by a recent opinion piece published by The New York Times
. According to Stephen Baker, although “legions of marketing consultants are pushing social media as the can’t-miss future,” a number of those consultants now face pressure to deliver statistical evidence of their success, an idea that Baker says wasn’t always the case for the “Mad Men” of yesteryear.
Speaking of everyone’s favorite advertising executives, BuzzFeed
collected 14 drinking games to play while watching your favorite TV shows. Rules for “Mad Men”: NEVER. STOP. DRINKING.
Although they probably won’t quit drinking (PBR), a certain sect of society—you might know them as hipsters—is quitting Facebook. The Huffington Post
reports on an article in the Journal of New Media and Society
by New York University assistant professor Laura Portwood-Stacer, who argues that ditching Facebook is a new elitist form of "conspicuous non-consumption," on par with refusing television. She writes:
"[T]he question is can refusal make a persuasive point about one's values where media consumption is concerned, or does it just end up making one look like 'a giant douchebag'?
“Many Facebook refusers actually revel in their difference from the mainstream, seeing it as a mark of distinction, superior taste, and identification with an elite social stratum.”
Meanwhile, QR code non-consumption has been an issue that many marketing teams have faced, although not in any of these 30 top uses and examples
Whereas the teams for Super Bowl XLVII aren’t quite set, most of the advertisers are. So what was the average commercial price for this year’s big game? Reports CNN Money
, a 30-second spot hit a record-high cost of at least $4 million.
I don’t know what the price of humiliation runs these days, but Microsoft is about to find out. Not only was the company’s Research Campus in Silicon Valley burglarized over the holidays, but adding insult to injury, the only items reported to police as stolen were five Apple iPads—not a single Microsoft product
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.