It’s been a rough 2013 for Apple so far.
The company’s stock price has tumbled 17 percent amid fears of slowing growth. And on Friday, Exxon Mobil unseated Apple as the world’s most valuable company, ending its 12-month run at the top.
Exxon Mobil’s market capitalization is $418 billion compared with Apple’s $413 billion, according to Bloomberg
For the last several years, Apple and Exxon Mobil have exchanged spots as the most valuable company. In terms of reputation, however, the two organizations couldn’t be further apart.
Last year, the Reputation Institute ranked
Apple among the 10 most reputable companies; meanwhile, Exxon Mobil was among the worst. The oil giant was No. 9 on the list of least reputable companies.
The tech industry as a whole outpaces the energy industry in overall reputation. According to Edelman’s Trust Barometer
, technology is the world’s most trusted industry. Energy falls in the middle of the pack.