Before the year is out, New York City-based brands looking to truly, deeply identify themselves with the city that never sleeps will be able to do so by
dropping their ".com" domains and getting a ".nyc."
Mayor Michael Bloomberg's office announced Tuesday that New York would be "one of the first cities"—and the first in the United States—with its own
Of course, the city had to set up a website with a ".com" address to tout the new domain.
a press release from the mayor's office, Media and Entertainment Commissioner Katherine Oliver said the new domain would be a huge boon to area businesses.
"By branding themselves as '.nyc,' local businesses will send a strong message to their customers that they are part of the community as well as part of a
growing economy," she said.
Just who can snatch up a ".nyc" domain? The city's domain website lists the criteria:
"New York City businesses and organizations with a NYC address, individuals with a primary residence in NYC, as well as those offering products or services
to New Yorkers can register a .nyc domain name. Trademark holders with a NYC address will be given priority during the application process in order to
secure their intellectual property."
The "those offering products and services to New Yorkers" clause seems to cast a pretty wide net. It isn't clear whether national or global brands could
set up New York-specific websites using the domain.
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reports that officials say the price of a ".nyc" domain will be "competitive with the market prices for other top-level domains." Translation: not cheap.
If it wasn't expensive, it wouldn't be New York, would it?