It almost sounds like a scene from a movie.
As the winner for the Shell Belgian Grand Prix Formula One race was being awarded his trophy over the weekend, a banner directing people to SaveTheArctic.org
, a website critical of drilling for oil in the Arctic, unfurled right in front of the stage. A man in a suit wandered over up to take the banner down. Just as he did, another banner rolled out.
Even crazier is the fact that Greenpeace, the organization responsible for crashing Shell’s race party, got the banners on the stage by sneaking into the raceway days before the race. Another banner, which read, “Arctic oil? Shell no!” opened up above the rafters before the race started.
A YouTube video of the incident was taken down at Formula One’s request, but a Vimeo version lives on:
Greenpeace’s latest stunt is another volley in a campaign that’s been going for more than a year. In July 2012, Greenpeace asked supporters to create memes with Shell’s logo on them
, essentially hijacking the brand.
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In the wake of several accidents, Shell suspended its Arctic drilling efforts back in February
, but the company is apparently exploring oil-drilling prospects there once again.
Do you think Greenpeace’s party crash was a clever PR stunt or bad form?