Content marketing is on the rise. In fact, an infographic
from Media Mosaic reports that more than 90 percent (93 percent) of B2B marketers use content marketing, and 82 percent plan to spend more money on it in 2014.
So, what can we expect from content marketing in 2014?
Here are some of the trends the graphic predicts:
There will be more corporate blogs:
Almost 80 percent (79 percent) of B2B marketers believe blogs are the most effective marketing tactic.
Social media will remain a top priority:
Eighty-seven percent of companies engage with their audiences on social media, and in 2013, 88 percent of B2C companies and 87 percent of B2B companies
used social media (not including blogs) to connect with customers.
Analytics will become increasingly important:
The more content organizations produce, the more they will need to track traffic and conversion rates.
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How does your organization plan to incorporate content into its marketing strategy this year?
Take a look at the full graphic for more:
(View a larger image.
Kristin Piombino is assistant editor of Ragan.com.