I have a few rules I live by. Be nice to animals, without question. Never pet a llama unless given explicit permission. Always be 15 minutes early to any
appointment. And always take the first meeting.
I've been doing this for years. If you ever want to meet me, simply ask for the meeting. I'll give you 10
minutes via Skype, Facetime, Google Hangouts, or even a Dunkin Donuts, if we're in the same city.
Sometimes my schedule might be such that we have our meeting as I'm walking to another appointment, but I always promise to give you my undivided attention
for at least 10 minutes, if you ever decide you want to meet with me. I believe it's good karma, and hey, you never know what can come of that first
meeting for all parties involved.
Now, it's not like I'm Jed Bartlett, where 10 minutes is this huge chunk of time, but everyone's time is important in some capacity. If someone is kind
enough to give you 10 minutes out of their day, the least you can do is make sure you're ready to go.
I can't tell you how many meetings I take where the person I'm meeting has torpedoed their chances of any good results, simply because they botched the
most basic things. So I thought it might be good to talk about what those blunders are, how to avoid them, and how to always take the perfect meeting.
1. On time is late; 10 minutes early is on time.
Let's say our meeting is for 10 a.m. I show up at 9:50 a.m. and get settled. I get a cup of coffee, get comfortable, get out a blank sheet of paper (or a
new Evernote document), and wait for you to arrive.
Ten in the morning comes and goes, and you're not here. I'm looking around, thinking maybe you're at another table, nothing. At 10:05 a.m., still nothing.
At 10:10 a.m., I get an email from my assistant: You're running 15 minutes late; you'll be there soon.
Are you kidding me?!
YOU asked for this meeting! I took time out of my day to meet with you, and you're late?! Now, understand, I have a problem with lateness in general: I
find it disrespectful and lazy, and it tells me that no matter what idea, investment, or advisory opportunity you might bring to me, I'm going to have a
really hard time taking it seriously, because you couldn't even bother to be on time.
By the way, I realize that there are "train delays." You know what? A lot of people know there might be train delays. You know what they do to prevent it
from affecting them? They leave early, and when they arrive early, they find a quiet spot to get some work done until their meeting starts.
P.S: Addendum to point 1: Having the technology to call someone and tell them you're running late doesn't give you the right to run late. Chances are, your
mobile phone can do other things, as well—like tell you there's a subway delay or a traffic tie-up before you leave—guiding you to leave earlier.
2. Google has a surprisingly large file on everyone.
If you know you're getting 10 minutes with someone, wouldn't you want to be armed with the latest information on that person? It sounds like such a great
idea, right? If only there were a website where you could type in someone's name, and learn all about what they've done, whom they've worked with, what
companies are in their portfolio, heck, even their cat's name. Imagine if something like that existed?
So, yeah, it does. If you show up at a meeting and say something that tells me you haven't bothered to do the most basic of homework, you've pretty much
just shut yourself down.
Example: I met with someone once who had an idea for a company that could parlay off the success of the GoPro Hero Camera. He brought a camera to show me, "in
case I'd never seen one."
A basic Google search would have told him that not only was I the first skydiver to jump with a GoPro, but I'm also friends with Nicholas Woodman, the founder of GoPro. Heck, on my Twitter bio it says I'm a skydiver. Wouldn't you think, as a
skydiver, that I've probably heard of the GoPro camera? Google is your friend. Do your homework.
3. Have an agenda.
If you show up, and whip out a one-pager with four quick points, I'm going to love you. If that first point tells me that you did your homework before you
sat down, I'm going to love you that much more.
Having an agenda ready to go tells me that you not only value my time, but you value time as a whole, and that's huge. Why? Because the
only thing we all have in common is time: We're all given the exact same 24 hours each day. It's how you use those 24 hours that determine how
successful you'll be.
If the first six minutes of our 10 minutes involves you gathering your thoughts, or worse, saying "So, yeah, I don't really have an agenda," then we have a
problem. You know when you meet someone without an agenda? Anytime except the first time you're meeting with them.
4. You have 10 minutes. Spending four of them name dropping won't help your cause.
I'm reminded of Scott Jordan, of the ScotteVest clothing line. I've been on his advisory board for years, and I'm such a huge fan of both his company and
I remember when Scott went on "Shark Tank." Despite my telling him to be nice and not to make waves, well, Scott was Scott. But the one thing I'll always
remember was Scott telling the Sharks that he had to call Steve Wozniak, a board member, to discuss their offer.
Kevin O'Leary said "Oh, tell Steve I said hi." Scott goes out, makes the call, and comes back in. First thing he does is turn to O'Leary and say, "Yeah,
Steve said he doesn't know you."
As someone on Scott's advisory board, I remember seeing this and putting my head in my hands, thinking, "Scott, you had ONE JOB—to be nice." Then I
thought, "Wow, O'Leary must feel like a freaking idiot," and I couldn't stop laughing.
The same thing is true in your first meeting with someone-you don't know their relationship with anyone. Though you'd think dropping a name out of the blue
might help your case, more often than not, it'll hurt you.
A few weeks ago, I was having lunch with someone who said, "You remind me of a friend of mine," and proceeded to name someone for whom I have zero respect,
someone who's been outed countless times as a liar, and someone with whom I'll never, ever do business.
Well, that sort of killed this potential relationship, didn't it? Want to name-drop? Do it after we've had a few meetings, and after you know a little more
5. It's 2014. You don't have to print out and give me a 50-page PowerPoint.
Honestly, you don't. Chances are, you can email me your executive summary. If you're smart, the day before our meeting, you'll send it with a note,
reminding me that we're meeting. This will almost guarantee I read it, and you've just put yourself three steps ahead of everyone else.
It's like when I was in Spanish class in high school (not my best subject, to say the least), but I found that when my mom and I sat down and
flash-carded the vocabulary test the night before, it became a lost easier than if I were to go in to the test cold.
Same thing is true here: Send me something the night before, and I'll read it before we meet. Give it to me on paper as our meeting is wrapping up, and
chances are good that it'll stay in my bag for months. It's not personal; that's just how I work.
6. Understand that 10 minutes is actually a lot of time.
It's never just 10 minutes. It's getting there, getting back, scheduling—it's never just 10 minutes.
Back in 1999, I was consulting for a company that worked with Alan Meckler. When HARO was doing really well, I reached out to him for advice. His reply?
"Happy to meet with you. 7 a.m. for breakfast." I didn't blink an eye. Rather, I went to sleep early and got up at 5 a.m. to make sure I was at the
restaurant he chose at 7 a.m. He was on time, and I learned the benefits of getting up early.
More important, I realized that Alan didn't need this meeting—I did—and if he suggested 7 a.m., it was in my favor to agree. Hell, if he suggested 2:45
a.m. at the foot of the Joshua Tree with flare guns, I'd make it happen.
End result? If you ask for a meeting and Meagan says, "Great, either a run with Peter at 5 a.m., or a
coffee with him at 7 a.m.," you should agree to one of those times, even if it means you have to go to sleep early the night before.
Showing up early for an early meeting? That tells me you're serious. You're a step ahead of everyone already.
I'm not saying all this as though you should be thrilled to get an audience with me. Quite the opposite, I'm happy to take the meeting with you if you ask
for one, because back in the '90s, when I was trying my best to figure out what the hell I was supposed to be doing with my life, a few awesome people were
kind enough to take that first meeting with me, despite not knowing who I was. So I believe that I owe it to those kind enough to give me a chance (and to
the universe) to return the favor, several years later.
So, want 10 minutes with me? I'm happy to do it; just click this link. Make it a Monday or a
Tuesday, though; those are my days for meetings. And, hey, come in with an agenda, OK?
A version of this article first appeared on