Here’s a tip that we never thought we’d need to impart to our dear readers: Don’t creep out the journalists you’re trying to coax into writing about your brand.
That was the method Leak used to promote its service, which enables users to send anonymous emails to people. Just think of the possibilities. Tell a co-worker they should stop bringing tuna fish without having to confront them. Tell your boss what a jerk you think he or she is without fear of repercussion. Send a ransom email.
Anonymity is one of the main things that allows the Internet to be terrible, so why not create more opportunities for it?
It’s only fitting that the company promoting the app, which launched last week, would get as weird as possible by sending anonymous emails to journalists. Behold:
Leak’s co-founder, Laurent Desserrey, told Mashable
, “We decided to send them to some journalists we liked thinking that it was funnier to live the Leak experience than receiving a regular press release.”
Some of the messages sent include such vague statements as:
“My salary just got raised. I am so happy, but I don’t want to say it to everyone.”
“Sometimes you can be really mean.”
“Dear neighbors, would you mind stop walking naked at home? We can see you every morning when having breakfast.”
Sadly, perhaps the only redeeming thing about this weirdness is that they got a write-up in Mashable
and now PR Daily
Apparently Leak has become so popular that it has had to temporarily suspend its service
. Mission accomplished? I need a shower.