5 essential PR truths
Many industry pros will tell you they have all the answers, but uncertainty is a persistent factor in the game. From storytelling to networking advice, here are a handful of tips to bank on.
Certain universal truths exist.
If you’re waiting for a call, the person will not call until you go to the bathroom. When you’re looking diligently for something, you can never find it.
No matter how you break it down, certain things will always be the case. With that in mind, let’s look at the universal truths of PR.
1. Your job is never done.
PR is all about storytelling—from conceptualizing to developing to monitoring and optimizing messages and perceptions. Public relations does not stop once a media placement goes live or a blog post publishes. Savvy industry professionals are always crafting relevant and powerful stories and always forming new connections with whom they can share those stories.
PR-driven content often drives engagement and site traffic long after it has gone live. Given that organizations of all sizes are increasing their focus on branded content, today’s PR pros must demonstrate the enduring results of their content and storytelling efforts. The circle has no end.
2. You must be comfortable with the unknown.
Meticulous planning is the norm for the average PR pro, but crises are never scheduled and brand and client needs can crop up at any time. A significant percentage of PR efforts for any team are reactive.
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