4 reasons to work with influential social media users
The internet is full of characters. Many could benefit your organization if you can strike a partnership and transform them into brand ambassadors. Here’s how you can get started.
Brand managers are continually finding ways to partner with influential social media players and integrate them into their campaigns.
From small local businesses to the biggest international brands, the use of bloggers and internet celebrities continues to increase.
Using these people as brand ambassadors in a campaign works for many reasons, and putting together the right person with the right message can help reach your target audience and create a message that resonates.
Why does this tactic work so well?
Here are four ways these influential users can boost your brand:
1. They breed trust. We all have that one blogger/YouTube star/Instagrammer that we follow assiduously. Although social media influencers with a large following fit the definition of “famous,” they aren’t seen as celebrities. It’s almost hard to believe that Justin Bieber and Beyoncé are real people when all we see of them is in the news media, where they look poised and rehearsed.
Social media personalities are much more raw and down to earth; they almost feel like a trusted friend who shares your interests. Their fans like them and trust them, which can be incredibly powerful when they’re promoting your brand or product.
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