4 ways to bounce back from bad reviews
Learning the proper etiquette for handling a bad review of your organization or brand takes practice. Here are a few tips to consider when managing negativity online.
It happens to the best of us. As the owner of a company, you pride yourself on delivering top quality service and products. You spend time training your employees to deliver the best customer service, and you listen to your customers when there is an issue. Then one day, it happens: You get a negative review on your blog or a negative comment on your Facebook page. This is when you need to put a policy in place on how to manage negativity about your company.
Here are a few simple steps to get you started:
1. Cool off.
The first thing you should do before responding to a negative review online is take a minute to clear your head and compose yourself. Business owners pride themselves on running top-notch companies. When an ugly review gets posted, a common first instinct is to respond unkindly. This actually does more damage to your company because not only have you lost that customer, you’ve shown the rest of your audience how you react in a crisis. Before you write anything, take a step back and write some of your thoughts out on paper.
2. Research.
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