A career roadmap for millennials and Gen Z
Aspiring PR pros who want to find success in the competitive world of public relations can rest a little easier. This strategic communications specialist offers a few tips to get ahead.
This article was originally published on PR Daily in June 2016.
Millennials are more than 80 million strong and growing.
They enter the workforce at increasing rates and comprise the largest age demographic. Their foothold in public relations will continue to solidify as older generations, like baby boomers, retire.
Let’s not forget about Generation Z. Though most of these youngsters are in school, they harbor high ambitions and career aspirations.
These two generations were born in the digital age—and will be an asset to the many PR and marketing agencies heading down that path.
RELATED: How to attract (and keep) a millennial workforce.
To get these future PR pros started, here are some old-school career tips that are still applicable:
1. Define your vision.
Begin with a dream or vision of success before you enter the workforce. Be bold, think big and be specific. Tailor your career goals with definitive steps in a hierarchy of achievement.
2. Build bridges.
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