A marketer’s guide to email
More consumers turn to their inboxes to connect with brand managers than social media platforms. Here’s how to cut through the noise and attract readers’ attention.
It isn’t pretty, fun or a particularly creative solution—but it sure gets the job done (given the right dosage, of course).
It’s a delicate dance that the email marketer does with the consumer. Send messages too frequently you’re unsubscribed. Send them too infrequently and you’re no longer top of mind. If they’re too bland, your message will go unheard among the noise that’s created by the 88 billion business emails that are sent each day.
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People turn to email and opt in to brand messaging more than they do to Facebook and Twitter. Consumers have touch points with an estimated 11 brands per day through email, compared to nine on Facebook and eight on Twitter.
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