Aldo PR stunt offers free shoes for Instagram photos

I swore I’d never again let someone take pictures of my feet and post them online. That’s the kind of thing you only fall for once twice. But if I could score a pair of new kicks from the deal, I might put my big toe and company back on display. Footwear brand Aldo did something similar as part of a recent street campaign in Israel. The shoe retailer asked pedestrians to upload photos of their shoes along with sizing information and the hashtag #aldo. In return, participants got a box containing a new pair of Aldo shoes.

If it so desired, Aldo could make a calendar from all of those Instagram photos thanks to Printstagram, which launched a new service that allows users to turn their favorite filtered images into a tear-off calendar.