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Can underwear sales forecast who wins the presidency?

By Alan Pearcy | Posted: October 30, 2012
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Boxers or briefs … or thongs or boy shorts? While America’s obsession with various public figures’ undergarments of choice is nothing new, this time the tables have been turned on voters and political pundits. In anticipation of our nation’s imminent election, CafePress released sales figures on its presidential skivvies. Interestingly enough, pro-Obama undies are outselling pro-Romney options in each of the four available styles—the Obama thong being the company’s bestseller—but anti-Obama intimates are also beating those of anti-Romney. Looks like the swing vote belongs to you, our unaccounted for commando constituents?

Then again, unless we’d like the creepy, singing children of the future haunting us after election day, perhaps we ought to give Barack his four more years.



Speaking of singing—and I use that term loosely here—did anyone catch Meat Loaf’s “America the Beautiful” rendition during a recent rally in Ohio for Romney?


So how did Mitt woo the legendary rocker? Comedy Central’s Indecision blog ponders what the GOP candidate would do for Mr. Loaf’s love (but he won’t do that).

Donald Trump might do a lot of things to tempt President Obama into releasing his personal records, but I hope you won’t believe the recently leaked Web video of our commander-in-chief allegedly being born in a Kenyan hospital.

As for Argentinian guerilla commander Ernesto “Che” Guevara, it appears a popular T-shirt with his image will no longer be sold at retailer Urban Outfitters after the retailer drew criticism recently for carrying the garment.

Meanwhile, fashion retailers Forever 21 and H&M are both in trouble over their respective labor practices. The U.S. Labor Department’s Hours and Wage Division issued a subpoena to Forever 21 for failing to adhere to its minimum wage requirements, while H&M is said to be underpaying its Cambodian workers.

Of course, there are ups and downs that come with working in retail. After BuzzFeed ranked chains based on their employee discounts, The Consumerist further broke down the listing according to the good, the bad, and the confusing.

And confusing as it may have been, retailers are beginning to understand how to use social platforms such as Pinterest to entice men. Time explains.
RELATED: A guy’s guide to Pinterest
Superman didn’t work in the treacherous conditions of retail, but that didn’t prevent the Man of Steel from quitting his job as a Daily Planet reporter to become a professional blogger. Nevertheless, The Daily Beast says the journalism world is better off, citing Clark Kent as a newspaper “hack.”

From Daily Planet and The Daily Beast to Daily Mail, the British tabloid reports that Lucky magazine took to Twitter to apologize to for its December cover featuring Britney Spears presumably wearing a wig. The teen publication had received backlash from readers and fans suspicious of the pop star’s uncharacteristically low hairline.

Apologies issued on Twitter by the press could be one of many signs that the media landscape has changed forever. According to Gigaom’s Matthew Ingram, that shifting landscape could very well resemble Tumblr—GIFs and all—in the future.

The future of advertising, on the other hand, could be right in the palm of your hands. While The New York Times reports that advertisers are looking for new ways to reach us through our mobile devices, Advertising Age suggests a new means of doing that might be online gambling—that is, if the industry finds a way to get past Google, which currently "doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value."

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.