A fashion magazine is taking a bold step by going Photoshop-free.
magazine’s PR manager and contributing editor Ashley Crouch told the Daily Caller
, ”We’ll never Photoshop the face or body structure of our models.”
The magazine plans to offer content around style, relationships, lifestyle, culture and all the things that have made magazines like Cosmo
so popular over the years.
The main difference, according to the Verily
team, is their mission to show women as they are.
The magazine was founded by Kara Eschbach and Janet Sahm, and is aimed at women between the ages of 18-35.
In a July interview with CW50 Detroit, Esbach explained the magazine’s philosophy:
Our approach with Verily is just about being the best of who we are. I think that’s treating others and ourselves with respect. It’s seeing that women enrich the world, and treating them as the intelligent, beautiful, powerful, ambitious, caring, giving, creative people that we are.
The Huffington Post
shows images of a spread titled “Runway to Realway” from the newest issue. The piece gushes about the magazine’s philosophy; it seems to be a pretty effective PR approach.