Any small business owner will tell you that a major key to success is location.
Thirteen-year-old Girl Scout Danielle Lei (and her mom) likely had that in mind when they set up shop outside a San Francisco medical marijuana clinic selling the Girl Scouts’ brand of cookies, which folks can find in lots of places this time of year.
After just two hours, Lei sold 117 boxes. I think it’s safe to say the strategy paid off.
highlights some of the progressive parenting tactics employed by Danielle’s mom:
Carol said her two middle-school-aged daughters have sold Girl Scout cookies outside a medical marijuana clinic before, though this was the first time they stopped by The Green Cross. She usually has them set up shop at various points around San Francisco so they can learn about different environments while earning some cash. Plus, Carol figured this might be a good way to start a conversation about drugs and how some use marijuana as medicine while others just get high.
The Girl Scouts themselves are intent on harshing everybody’s chill. Just take a look at this tweet, which was in response to an unrelated Photoshop hoax in Colorado, which depicted scouts selling their wares outside a weed dispensary in that state:
For the uninitiated, marijuana is a renowned appetite stimulant, giving its users a sensation often referred to as “the munchies,” characterized by a strong desire for just about anything edible.
[RELATED: Link creative communications to the goals of your organization with this one-day workshop.]
While the PR Daily
staff can’t necessarily speak to Girl Scout cookies’ efficacy in curing “the munchies,” 117 boxes in two hours is a pretty good indicator.