Like many a young working professions, the bulk of my paycheck goes completely unseen, directly deposited into my landlord’s bank account.
Of course, what little residual does remain goes to Starbucks. Like my morning Blonde Roast, however, I’m not bitter about this notion, nor do I imagine that any of the coffee giant’s many rivals are concerned with my café chain of choice.
There are clearly an ample number of caffeine addicts to prey upon, or at least enough to make an international holiday
out of it all.
According to a 2012 survey
conducted by one such rival—Dunkin’ Donuts—a great deal of those morning mudslingers are you, my public relations and marketing colleagues.
Bearing in mind that what we’re mostly paying for with every shot of espresso we toss back is actually the cup
, perhaps we can find solace in learning that a number of brewers were looking to save their patrons a little something this past Sunday.
In observance of International Coffee Day, held annually on Sept. 29, Parade
has compiled a list
of brands that offered various freebies and special deals to consumers, as did International Business Times
. Among this year’s generous givers of java:
• Tim Hortons
• Krispy Kreme
• Dunkin’ Donuts
• Caribou Coffee
• Peet’s Coffee & Tea
• International Delight
• Green Mountain Coffee
• Kangaroo Express
While waiting in line at any of the above establishments, perhaps you can impress your fellow caffeinated connoisseurs by stirring over some of these facts:
• One in three specialty coffee drinkers receives an eye-roll from a barista for making a custom request.
• The average American spends $400 on coffee creations annually.
• Coffee can get an athlete banned from the Olympics.
• 65 percent of workers prefer to take their coffee break alone.
Learn more at Shape
, as well as the below infographic from Dunkin’ Donuts and CareerBuilder analyzing coffee trends in the U.S. workplace: