Lululemon’s sheer brilliance in yoga pants debacle
The maker of exercise wear has developed less-revealing workout apparel, restocked its shelves, and turned PR lemons into a lulu of a lemonade.
The company failed at that task early this year when it released pairs of luon pants that were deemed “too sheer.” There was a recall in March, and the world chuckled at the company’s PR problem.
Now the company is back with skin-tight yoga pants that reveal nothing, according to the Atlantic Wire. Writers from the pub’s website put them to the test, and they were satisfied with the results.
In a recent blog post, Lululemon did a fantastic job of rolling out the old “crisis as opportunity” carpet:
“You may have missed that we had some issues with our black luon bottoms. The luon setback allowed us to take a hard look at every aspect of this fabric and how we design. Your (extremely) honest feedback made this possible …
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
