In public relations, sometimes you find media outlets to spread the news about your brand, and sometimes the news finds you.
Still other times, news about your brand isn’t news at all, and yet it gains traction.
Such is the case with Cap’n Crunch, the Quaker Oats cereal that’s a favorite among kids and stoned adults. In short, there’s a debate over whether the captain is actually a captain or a commander.
The origins of this vitally important debate stem from a Reddit post of a photo on imgur
. As is becoming the norm these days, the media ran with it, including Foreign Policy, which has a comment from the U.S. Navy:
"You are correct that Cap'n Crunch appears to be wearing the rank of a U.S. Navy commander," Lt. Cmdr. Sarah Flaherty, a U.S. Navy spokeswoman, tells Foreign Policy. "Oddly, our personnel records do not show a 'Cap'n Crunch' who currently serves or has served in the Navy."
The Cap’n has been addressing the issue via Twitter, including this exchange with Consumerist
The Cap’n brand team has also been responding on Facebook
to people posting on the wall about the issue.
[RELATED: Master can't-ignore social media tools with Mark Ragan's one-day social media boot camp.]
In what will go down as another step in serious journalism’s slow, painful demise, the issue was even addressed on CNN
Stephen Colbert cast his satirical eye at the debate, too.
[RELATED: Cap’n Crunch gets Ryan Gosling to eat his cereal]