Film a guy careening toward the earth from the stratosphere, throw it on YouTube and you’re bound to get some eyes on your content.
Felix Baumgartner's record-breaking space jump
is but one of many tactics Red Bull has used to engage its faithful audience on YouTube, and it’s paid off. The company tops the list of brands on the social platform, based on numbers of subscribers.
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Here are the top 10, according to Mashable
1. Red Bull
3. Rockstar Games
6. Rovio Entertainment
8. Nike Football
9. DC Shoes
Red Bull actually blows its closest competitor, PlayStation, out of the water. The energy drink brand boasts nearly 3 million subscribers. PlayStation has a little more than 2 million. The No. 10 brand, Pepsi, is at about 670,000. It’s a wide range.