Sports and billboards have combined for some interesting marketing choices over the past few years. Some have been fantastic and clever, while others are downright embarrassing for one reason or another.
Fans have purchased advertising on billboards to urge teams to fire their coaches (Wake Forest, for example
), to spur coaches to play certain quarterbacks (Broncos fans to John Fox: Play Tebow!
), and, of course, to needle fans into buying tickets to games (the University of Tennessee’s plea features a disembodied arm
In keeping with that tradition, a couple of sports-related billboards have made news this week.
First up, a pro-marijuana group purchased space on a billboard near Denver’s Mile High Stadium to promote its weed-friendly stance. The group, called the Marijuana Policy Project, argues that the NFL is driving players to drink by punishing them for smoking marijuana, which is now legal in Colorado.
Check out the billboard and read a few statements from the group behind it here
Whether you agree with the message, at least the MPP has an accurate image on its billboard. You can’t say that for the University of Nevada, Las Vegas.
A billboard advertising the sale of basketball and football tickets features a pair of coaches: UNLV football coach Bobby Hauck and hoops coach Lon Kruger. Problem is, Kruger hasn’t coached the Runnin’ Rebels since 2011
. The job is now in the capable hands of Dave Rice, who is nowhere to be found on the billboard.
Clear Channel Outdoor Las Vegas issued a mea culpa for the gaffe on its Facebook page
, featuring a fitting image of a billboard that says, “We’re sorry!”
[RELATED: Learn to write smarter at our PR Writers Summit.]
The company explained its mix-up: “While waiting for a new vinyl to be produced to go up on the bulletin at 215 and Buffalo, we mistakenly pulled outdated, generic copy from our warehouse to cover the blank space.”