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Study: Coffee shops help brew up creativity

By Alan Pearcy | Posted: June 22, 2012
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

It was Leo Burnett who once said, “Creative ideas flourish best in a shop which preserves some spirit of fun.” That much I knew. What I didn’t know is that old Leo was referring to a coffee shop, which new research suggests is the perfect locale for a chai tea latte and a good medium roast blend of imagination and ingenuity.

The rest of Mr. Burnett’s quote says that while people aren’t necessarily in business for fun, “that does not mean there cannot be fun in business.” That being said, your office should try taking up one or two of these suggestions from StumbleUpon, Foursquare, and Spotify for an awesome company field trip.

Perhaps a trip is where L.L. Bean plans to take its new boot car. Reports USA Today, the iconic retailer kicked off its 100th birthday by transforming its original hunting boot into a vehicle, dubbed the “bootmobile.”

While L.L. Bean rolls in its phat new ride, e-Books are rolling past the sale of hardcovers for the first time, according to recent figures from the Association of American Publishers (AAP).

Meanwhile, Politico has put the breaks on one of its reporters who was suspended over controversial remarks he made on television and Twitter that suggested Republican presidential nominee Mitt Romney is only comfortable around white people.

Good thing I didn’t start with that story. Chances are you wouldn’t click to read it. At least that’s what I can gather from Buzzfeed, where it was reported that the very mention of Romney’s name is terrible for Web traffic.

[Read: Meryl Streep and 9 other suggestions for Romney’s V.P.]

Bill Clinton, on the other hand, never had trouble stealing headlines, even when he probably preferred that a few had been kept under wraps. Well, Mr. Hillary is grabbing the spotlight again, this time at the center of advertising’s biggest stage—Cannes. There, he encouraged industry professionals to use their power to give people the “honest, synthesized communication” that they need.

Speaking of communication, the Federal Communications Commission (FCC) got sideswiped by the Supreme Court on Thursday when it declared in a unanimous decision that the organization didn’t fairly warn broadcasters of the steep fines for violating its indecency policy.

Jumping back to Cannes for a moment, The Holmes Report takes us behind close doors of the PR Lions jury deliberation with an insider’s look from judge and Euro RSCG PR North America CEO Marian Salzman.

As a powerful and influential executive, Ms. Salzman has seen her views shared by a number of people. As a woman on Facebook, she’s probably seen those opinions “liked” by countless men. According to Businessweek, a new survey suggests that women’s Facebook recommendations attract more “likes” from the opposite sex than they do from other women.

And although I’m not female, this isn’t Facebook, so just accept my recommendation to take advantage of your Friday and have a great start to the weekend!

(Image via)