Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
• Branded food truck for a five-day stint at SXSW: $2,000
• Rebranding an Austin-based restaurant for the week: $750,000
• A 10-man street team blanketing the entire festival: $75,000
• Finding out you nabbed Jay-Z to headline a concert on your sponsored stage:
no, still $2 million
What sounds like the reimagining of MasterCard’s iconic campaign is anything but “priceless” for marketers at South by Southwest (SXSW). This is, of course, assuming Bill Murray doesn’t make another spontaneous cameo
behind the bar this year. Otherwise, as Digiday
shows in an itemized list of SXSW marketing expenses, the costs are enormous no matter how you slice it.
RELATED: 6 tips for South by Southwest newbies
And to whom are those marketing gimmicks appealing? Based on attendees’ tweets, PeekAnalytics determined SXSW’s core demographic is comprised mostly of middle-aged male ad executives from Austin. Business Insider
shares more of the company’s finding.
Tweeting attendees actually took the reins for Taco Bell. Through a partnership with Twitter, the fast feeder created an “experimental film” that it tentatively named “Feed the Beat: SXSW 2013.” Featuring musical act Passion Pit, the “rockumentary” used tweets, images, and Vine videos shared using the hashtag #feedthebeat. Reports Clickz
, “Feed the Beat” began in 2005 as an organic effort to help feed up-and-coming artists on tour by giving them Taco Bell gift cards. The brand hopes to debut its film this summer; you can watch the trailer below:
As for the food, The Daily Beast
speculates Taco Bell’s newly launched Cool Ranch Doritos Locos Taco could hold the key to rescuing the American economy.
RELATED: Taco Bell apologizes for botching pre-launch of Locos Taco
Meanwhile, hipsters may have inadvertently rescued the Twinkie. As PR Daily
speculated in November, Metropouls & Co.—owner of beloved beer brand Pabst Blue Ribbon—says it hopes to have the snack cake and other Hostess products back on store shelves by the summer. Reports CNN
, the company learned late Monday that its $410 million bid to purchase the iconic brand was approved. (via Esquire
But how much real estate on the moon could all that money have bought? You’d have to ask Dennis Hope, the subject of a recent Op-Doc by The New York Times
. Apparently, he’s been “selling” property in space since 1980:
Speaking of the Times
provides a look at the publisher’s online makeover: