Trade marketing manager with Topps

After nearly 60 years of wrapping Bazooka gum in tiny comic strips, manufacturer Topps is reportedly redesigning its packaging of the iconic brand.

While I’m sure Bazooka Joe appreciates the break, I’m not sure how I, as a consumer, feel about the change. Then again, I suppose I’ve probably outgrown the company’s ideal demographic. I also suppose the company’s marketing team knows a thing or two more about selling bubble gum and baseball cards that I don’t.