Mike Rowe, perhaps best known for his stint on the Discovery Channel show “Dirty Jobs,” is reportedly getting death threats over lending his voice to a Walmart commercial.
The ad in question touts the retail giant’s commitment to creating new manufacturing jobs in the United States. The company has pledged to spend $250 billion on American products over the next 10 years. Take a look at the spot:
Media reports say the ad has made Rowe “a lightning rod
” of criticism. Ford cut ties with Rowe, though the car maker won’t say it nixed him because of the Walmart spot.
Here’s why CBS News thinks Rowe has been targeted:
… Rowe, thanks to his seven-year run on “Dirty Jobs,” is viewed by many as the voice of the underdog, the overworked and the underpaid. In short, the champion of the types of people working in Walmart jobs. Rowe then threw a bucket of fuel on the fire by writing on his Facebook page in response to one consumer, “Who gives a crap about your feelings toward Walmart?”
called Rowe a “shill for the oppressors” in an article about Ford dropping him as a spokesman. (Rowe says the reasons for his relationship with Ford ending were “completely benign.”)
Rowe’s 1,500-word Facebook response is kind of a thing of beauty:
The post has more than 4,500 comments, many of them supportive.
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Interestingly, the band Rush hasn’t earned quite the same scorn for being featured in a similar Walmart commercial
, although some sites have made a point to note one particular detail: Rush is Canadian
Kind of an odd choice for an ad all about U.S. jobs.