Want to reach millennials? Start blogging

There are 80 million millennials in America.

With roughly $200 billion in annual buying power, that generation has a huge impact on how marketers are crafting their content.

Many are attempting to reach them with dated strategies. These young consumers, however, come with their own set of rules, which marketers must learn in order to connect with them.

Traditional marketing won’t work

In the age of television and radio, it was all about “push marketing.” If you had a product you wanted to sell, you pushed it out to people through TV and radio ads.

Now, marketers must use “pull marketing”—building relationships with those who need what you have to offer. Millennials won’t respond well to being a member of a large target audience. They want to be catered to more directly.

To reach millennials, focus on depth, not width.

Millennials want relationships with brand managers

Marketers are failing to reach millennial consumers, because they don’t invest adequate time into building genuine relationships with them.