Last year, more than 111 million people watched the Super Bowl.

That means a game between the Patriots and the Giants—two teams from the Northeast—trounced the ratings for the season finales of “Cheers” (84.4 million) and “Seinfeld” (76.3 million).

Sure, Americans love football, but 111 million?

It must’ve had something to do with Madonna’s halftime show—or the commercials.

Perhaps that’s why a 30-second spot for last year’s Super Bowl cost $3.5 million.

This year, it costs a whopping $4 million.

When brands drop that kind of dough, they try (and sometimes fail) make sure it’s money well spent. After all, several commercials have become cultural icons, think Wendy’s “Where’s the Beef” or Nike’s “Hare Jordan.”

Which Super Bowl commercial, whether from last year or decades ago, is your favorite? Let us know on PR Daily’s Facebook page, where people are weighing in.

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