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Despite public apologies, some blue chip brands find themselves in the PR hot seat over offensive ads. The push to be ‘creative’ is simply backfiring.
5/10/2013 1:58:19 PM
Cable provider Foxtel has issued a prompt apology conceding that its outdoor ad for Australian TV network Studio was ‘clearly in appalling taste.’
5/3/2013 1:56:50 PM
New Zealand-based Tui has seen a slew of complaints over an ad that some see as deriding same-sex marriage. The company insists its latest themed ad is just a joke about relationships in general.
5/1/2013 1:49:00 PM
So customers won’t shop in its store and then buy online, one specialty store is taking extreme measures. The author says it’s a mistake.
3/29/2013 1:56:33 PM
The ads from JWT India were for Ford India. They were mockups and were not approved by the automaker.
3/25/2013 1:58:52 PM
A number of brands flooded Twitter with messages related to the Academy Awards last night—some of those tweets rubbed consumers the wrong way.
2/26/2013 2:49:19 PM
The website 24/7 Wall St. compiles this list annually—and it’s never a good one to be on. Find out who made the current list.
1/16/2013 2:46:46 PM
Move over, mini iPad. A Japanese electronics company is rolling out Floral Kiss, a computer designed by women, to bring ‘elegance’ to the P.C.
10/24/2012 1:53:36 PM
Prompted by a Twitter user, Tesco and O2 engaged in a raucous exchange that probably would’ve gotten a social media manager in the U.S. fired.
10/17/2012 1:53:01 PM
The electronics giant flew two Indian bloggers to Berlin to cover a conference as reporters. When they arrived, the men learned their role would be much different.
9/6/2012 1:52:11 PM
Although the queen must be mortified at the pictures that surfaced today, the British people (on Twitter) love it. But does it hurt Sin City’s slogan?
8/22/2012 1:59:23 PM
A hair removal company’s PR agency reached out to a popular fashion blogger, who tried the product—on a scantily clad model. Many people weren’t amused, but it attracted lots of attention.
8/9/2012 1:58:41 PM
After a barrage of criticism online, the European Commission pulled a YouTube video that seeks to persuade young girls to enter the sciences.
6/27/2012 1:55:35 PM
The airline apologized for referring to Kenyans’ ‘primitive energy,’ a term that caught fire on Twitter.
6/25/2012 1:57:18 PM
The sneakers, which feature bright orange shackles, were slammed on Facebook for their connection slavery. At first, the company defended the shoe, but shortly after issuing its first statement, Adidas backtracked.
6/19/2012 1:48:35 PM