Results for Articles:
Twitter and Facebook have become integral parts of many journalists’ day-to-day activities. To help you keep up, here are a few helpers to explore.
5/27/2016 1:51:10 PM
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
5/24/2016 1:59:35 PM
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
5/24/2016 1:49:54 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
5/13/2016 1:49:07 PM
One hit in a top outlet can push your product or story over the top. Here are three ways to make sure your pitches survive the newsroom email gauntlet.
5/12/2016 1:49:43 PM
Younger consumers move fast. To keep up with their rate of consumption, brand managers have to adapt. Here are a few tips on how to make your content more accessible and easier to share.
5/11/2016 1:49:31 PM
Despite the many articles that advise how to attract consumers using social media, one marketer says it’s less about the tactics you use, and more about believing in your brand.
5/10/2016 1:49:24 PM
The platform's ever-changing algorithms can be maddening for brand managers, but these tactics can afford you a glimpse into the future so you can stay ahead of the curve.
5/9/2016 1:47:04 PM
Rather than treating social media as a separate entity, tie it to your other efforts for an approach that can yield branded bliss.
5/6/2016 1:53:05 PM
Younger consumers move quickly; to relate to them, brand managers should adopt their preferred, fast-paced social media platform. Here’s how to make sure your content gets noticed.
5/5/2016 1:52:55 PM
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/4/2016 1:49:48 PM
Many communicators have found success with this online audio medium. To give your website a ranking boost, here are a few reasons to adopt this tech-savvy marketing approach.
5/2/2016 1:47:18 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM