Results for Articles:
These five visual marketing tools (plus a bonus tool) can help even the worst artists mask their lack of design talent.
9/15/2014 1:53:53 PM
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
9/15/2014 1:48:10 PM
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
9/8/2014 1:49:48 PM
The airline, which has suffered two high-profile crashes in recent months, was running a promotion called ‘My Ultimate Bucket List.’
9/5/2014 1:51:49 PM
If you're looking for an example of content marketing done well, look no further than The New York Times article on women's prisons sponsored by Netflix.
9/5/2014 1:49:49 PM
The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success.
8/27/2014 1:52:09 PM
Unsure as to whether you should tell readers your brand is sponsoring online or print content? You probably should.
8/13/2014 1:45:26 PM
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
8/4/2014 1:51:37 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
Content doesn't just have to be blogs. It doesn't even have to be only writing. Try these avenues, too.
7/22/2014 1:59:55 PM
The head of Edelman PR said that public relations trumps marketing in several areas, including relationship building and reputation management.
7/17/2014 1:52:15 PM
Direct marketers often put what they do and branding at odds with one another, but really, they should be working together for short-term and long-term success.
7/2/2014 1:51:49 PM
The newest version of the iconic doll was 'created in hopes of inspiring girls to dream bigger,' according to the company, which has partnered with women-in-business organizations on it.
6/24/2014 1:47:25 PM
Parent company Procter & Gamble is hailing the ad as highly progressive in regard to gender norms, but critics say the spot isn’t perfect.
6/23/2014 1:46:07 PM
Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.
6/20/2014 1:51:31 PM