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Google is updating its algorithm Tuesday to favor sites that are optimized for mobile. Try these techniques to ensure that you're ready.
4/21/2015 1:52:45 PM
People seem to prefer different kinds of posts at different times of year, a study from BuzzStream and Fractl found.
4/21/2015 1:51:39 PM
It can be hard to remember all the things involved with a brand's online outreach, but following this guide will streamline your efforts.
4/20/2015 1:48:59 PM
New PR and marketing pros can prepare themselves for a job opportunity with the following ideas.
4/15/2015 1:51:50 PM
Marketing is about more than simply having creative ideas. Measurement and tech savvy are simply part of the job now.
4/14/2015 1:51:36 PM
Some can help you boost your search engine rankings, some can connect you to people who share your content and others will improve your writing.
4/9/2015 1:52:58 PM
PR and marketing pros, beware: An upcoming change to Google’s algorithm will affect brand search results.
4/9/2015 1:51:07 PM
News organizations know how to produce content that gets read. Gain more mileage out of your content and press releases with these ideas.
4/8/2015 1:52:03 PM
This infographic from LondonSpeakerBureau.com offers nine steps to a memorable speech, from preparation to delivery.
4/7/2015 1:51:20 PM
People can ignore banner ads and skip videos, but stories are are always compelling.
3/30/2015 1:49:11 PM
Approaching your subjects the way a photojournalist would can help you tell your story with greater success—and fewer headaches.
3/24/2015 1:52:01 PM
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social media rock stars.
3/24/2015 1:51:18 PM
If you don’t know the answer to these, you might want to rethink your marketing strategies before launching them.
3/20/2015 1:51:48 PM
Opportunities for marketing come in more forms than producing a podcast yourself. Being a guest or even just listening can be beneficial.
3/19/2015 1:52:04 PM
Press releases can once again top results in Google News, but it's a gift PR practitioners should use wisely, lest Google take away the privilege.
3/19/2015 1:51:04 PM