Results for Articles:
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
9/28/2016 1:59:29 PM
Teamwork is the key to pleasing clients and garnering attention for your brand. To help move yours forward, one exec advises retracing your steps to a familiar childhood location.
9/28/2016 1:48:20 PM
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
9/27/2016 1:48:25 PM
Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
9/26/2016 1:46:42 PM
When it comes to successful branding, some execs are betting that consumers respond better to an organization's logo than to its name. Here’s one take on the emerging trend.
9/23/2016 1:49:09 PM
Many brand managers use applications—and their data—to boost brand loyalty and drive sales. Is smartphone technology the best method for reaching consumers? Definitely. Here’s insight.
9/22/2016 1:48:25 PM
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
9/21/2016 1:52:15 PM
Want to engage consumers more effectively? Get on their level or offer a ‘wow’ factor. Here’s how to do both using one approach.
9/19/2016 1:48:21 PM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/15/2016 1:52:04 PM
Consumers not responding to your digital outreach? Learn from these common email marketing mistakes and behaviors to deliver on your next campaign.
9/9/2016 1:48:40 PM
Interested in a career in marketing, public relations or social media? Recent communications graduates and millennials should heed this agency exec’s advice.
9/1/2016 1:51:42 PM
Is social media the gateway to a more influential kind of brand ambassadorship? One exec thinks so and offers a few tactics for you to employ.
8/31/2016 1:49:47 PM
As the second-largest retail holiday, the season spells out a huge opportunity for companies. Here’s how brand managers have aced their efforts.
8/29/2016 1:48:54 PM
There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.
8/26/2016 1:54:33 PM
These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
8/25/2016 1:51:51 PM