Results for Articles:
The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success.
8/27/2014 1:52:09 PM
Unsure as to whether you should tell readers your brand is sponsoring online or print content? You probably should.
8/13/2014 1:45:26 PM
Email marketers and PR professionals with standing email lists should take heed.
8/8/2014 1:48:27 PM
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
8/4/2014 1:51:37 PM
Content doesn't just have to be blogs. It doesn't even have to be only writing. Try these avenues, too.
7/22/2014 1:59:55 PM
The head of Edelman PR said that public relations trumps marketing in several areas, including relationship building and reputation management.
7/17/2014 1:52:15 PM
Direct marketers often put what they do and branding at odds with one another, but really, they should be working together for short-term and long-term success.
7/2/2014 1:51:49 PM
The newest version of the iconic doll was 'created in hopes of inspiring girls to dream bigger,' according to the company, which has partnered with women-in-business organizations on it.
6/24/2014 1:47:25 PM
Parent company Procter & Gamble is hailing the ad as highly progressive in regard to gender norms, but critics say the spot isn’t perfect.
6/23/2014 1:46:07 PM
When executives say their brands don’t have any competitors to worry about, they’re likely only thinking of direct competitors. There are other kinds.
6/13/2014 1:52:54 PM
Their sales seem to be just fine, but many retailers just aren’t doing so well in generating searches or creating worthwhile content.
6/13/2014 1:49:55 PM
A New Zealand barbecue eatery brought it Saatchi & Saatchi to put up a billboard, then they engulfed it in flames, hoping for video views.
6/10/2014 1:45:14 PM
It rhymes with ‘crikey,’ not ‘bike,’ and it’s just one of many brands whose names people have trouble pronouncing.
6/9/2014 1:47:09 PM
An accompanying video for Thomas Cook Airlines is helping the company showcase its aptitude for travel planning while garnering a lot of positive attention in the process.
6/6/2014 1:49:51 PM
JCDecaux earned some major attention for sending its biggest Belgian clients invoices for the exposure they get on Google’s maps app.
6/4/2014 1:55:39 PM