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Many communicators have found success with this online audio medium. To give your website a ranking boost, here are a few reasons to adopt this tech-savvy marketing approach.
4/29/2016 1:59:18 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
4/28/2016 1:49:11 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
4/25/2016 1:55:18 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
Anyone can snap a photo, which is why so many low-quality visuals make it online. Here are three tips for consistently shooting and sharing high-quality images.
4/21/2016 1:52:37 PM
PR and marketing pros can cut through the noise online by combining storytelling skills with technology.
4/20/2016 1:51:42 PM
Today’s consumers are making most purchases online. Here are a few tips for brand managers seeking to interact with them on their various devices and through social media accounts.
4/18/2016 1:47:30 PM
Communicators can post short pitches accompanied by images hoping to attract journalists' attention. When a reporter swipes right, a messaging feature appears.
4/14/2016 1:49:25 PM
Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
4/13/2016 1:49:47 PM
Public relations pros are often fantastic storytellers. This is especially true when it comes to doling out advice. Jot down this pro’s top tips from his decades in the business.
4/11/2016 1:47:43 PM
An organization’s online presence doesn’t come from a standalone department. CMOs offer tips for marketing pros to bridge the gap and improve communication.
4/7/2016 1:49:04 PM
Mediums on which people consume content has changed dramatically over the last 15 years. How has this affected your storytelling? Cision’s latest infographic knows.
4/5/2016 1:49:33 PM
Marketing managers should embrace humans’ affinity for felines. Instead of theorizing about which videos or social media posts to share, one pro recommends going right to the source.
4/5/2016 1:48:42 PM