Results for Articles:
As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.
5/24/2013 1:49:27 PM
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/23/2013 1:51:17 PM
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
5/22/2013 1:51:10 PM
Passive support on social networks—a.k.a. 'slacktivism'—is nice and it raises awareness for causes, but the global charity fund needs monetary donations to help those in need.
5/10/2013 1:56:57 PM
The candy bar maker is using both the search engine’s most commonly misspelled words, as well as strategic ad placement to feed consumers’ hunger.
5/9/2013 1:49:47 PM
Follow these edicts rendered unto thee, lest thou be smitten and a plague fall upon thine agency. (No kidding—these are smart ideas.)
5/7/2013 1:48:00 PM
It’s an ongoing scenario: One technology emerges just as another complicates your workday. Here are some software helpers to make the circle a tad less vicious.
5/2/2013 1:46:34 PM
New Zealand-based Tui has seen a slew of complaints over an ad that some see as deriding same-sex marriage. The company insists its latest themed ad is just a joke about relationships in general.
5/1/2013 1:49:00 PM
The rules for sending emails to people using mobile devices are different from those accessing them on desktop computers.
4/18/2013 1:56:14 PM
If you want your blog to bring in customers, you have to do more than crank out posts. Check off the points on these lists before you hit "publish."
4/4/2013 1:48:30 PM
Ignore this hot trend at the risk of your clients and career.
4/2/2013 1:50:06 PM
Everyone seems to be doing it these days, though many aren't doing it well. Here's a quick protocol to step up your efforts.
3/20/2013 1:57:24 PM
‘You can't wait for inspiration, you have to go after it with a club.’
3/19/2013 1:49:46 PM
People assume people don’t want to consume lengthy stories and videos on the Internet, but this a false assumption, according to the author.
2/20/2013 2:48:32 PM
Even if you can’t stand the guy, the way he selects movie roles is an inspiration to people who plan content for organizations.
2/15/2013 2:57:57 PM