Results for Articles:
Is social media the gateway to a more influential kind of brand ambassadorship? One exec thinks so and offers a few tactics for you to employ.
8/30/2016 1:59:47 PM
As the second-largest retail holiday, the season spells out a huge opportunity for companies. Here’s how brand managers have aced their efforts.
8/29/2016 1:48:54 PM
There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.
8/26/2016 1:54:33 PM
These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
8/25/2016 1:51:51 PM
Who knew ‘personal branding’ in PR was such a young, mysterious, yet arcane branch of study? One PR pro lays down his imperatives for managing your image.
8/22/2016 1:47:47 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
Sports fans all over the world will remember this year’s games long after the 2016 Olympics close out this week. To apply that lasting mentality to your campaigns, consider these tips.
8/18/2016 1:52:04 PM
Communicators, cut the self-deception. You're simply conjuring alibis—stale ones, at that—for imaginary infractions. Stop the charade, and tap your own well of brilliance.
8/15/2016 1:51:22 PM
From independent blogs to big-time brands’ social media channels, content is everywhere. To prevent your organization from being left behind, consider these ideas and begin your strategy.
8/12/2016 1:49:51 PM
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
8/12/2016 1:45:00 PM
From making connections with reporters to creating your own content, these tools can help marketers and PR practitioners with much of what they do.
8/10/2016 1:45:23 PM
Brand managers for non-sponsor organizations must be vigilant to ensure that their content doesn’t contain references that the IOC says violates trademark rules.
8/9/2016 1:45:25 PM
Data say email marketing strategies—and budgets—are expanding. Consider these tips to ensure your next round of emails avoids instant deletion.
8/5/2016 1:47:45 PM
Although more and more communicators are embracing social media in order to engage with people, most are relying on email to relay their messages and play up on altruistic urges.
8/3/2016 1:49:18 PM
Answer: Not enough young women just starting in PR and not enough mature women in mid-career who are angry, fed up and determined to change things, says this observer.
8/2/2016 1:53:55 PM