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The ROI of particular online platforms might seem murky for industry pros, but a new report suggests you look beyond the pros and cons of some popular channels. Here are highlights.
6/24/2016 1:49:31 PM
An outstanding SEO strategy requires research to find the terms and phrases your consumers are looking for. Use this infographic as a guide to shape your sleuthing skills.
6/21/2016 1:49:04 PM
Millions of people use a variety of online channels every day. To help you convert them into customers, here are three tips.
6/20/2016 1:47:07 PM
If you use the popular symbols in Facebook, Twitter or Instagram efforts, prepare for a wider array of digital faces and figures. Here’s what’s coming—along with tips for using them.
6/17/2016 1:49:52 PM
If you’re wondering whether the visual social app is right for your campaign efforts, consider these aspects of the platform and how young consumers are using it.
6/15/2016 1:51:26 PM
Crafting and sharing outstanding content can be difficult. Stand out from the crowd with these tips from UPS, Children’s Mercy Hospital and Kind Snacks.
6/14/2016 1:46:25 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
6/10/2016 1:49:14 PM
Clients come and go, but the good ones often stick with you for your honesty, integrity and efficiency. When your visions don’t align right away, don’t give up. Employ these approaches.
6/8/2016 1:49:17 PM
We’re in the era of content surpluses. Here are four ways to use social media ads to regain lost visibility for your videos, articles and other posts.
6/6/2016 1:47:13 PM
Communication is an art enhanced by a greater art—the art of silence, says the Canadian author. Americans will of course be dubious. We like to talk—loudly.
6/1/2016 1:49:24 PM
Twitter and Facebook have become integral parts of many journalists’ day-to-day activities. To help you keep up, here are a few helpers to explore.
5/27/2016 1:51:10 PM
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
5/24/2016 1:59:35 PM
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
5/24/2016 1:49:54 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM