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Twitter and Facebook have become integral parts of many journalists’ day-to-day activities. To help you keep up, here are a few helpers to explore.
5/27/2016 1:51:10 PM
Recent data show the messaging app is preferred by users in 109 countries—beating Facebook Messenger for the No. 1 spot. How are brand managers using it? Here’s what you should know.
5/27/2016 1:48:54 PM
Rumors that the social media outfit would soon alter its well-known 140-character cutoff have been confirmed. Here’s what’s to come—and how users have reacted.
5/26/2016 1:48:43 PM
PR pros aren’t often associated with rap music, but maybe they should be. To convey your message, one communicator suggests channeling your inner artist.
5/26/2016 1:47:58 PM
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
5/24/2016 1:59:35 PM
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
5/24/2016 1:49:54 PM
These tools will help marketers share content, listen on social media, manage online profiles and build employee advocacy.
5/23/2016 1:52:52 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
The very virtues that make you a dependable, widely read daily or weekly blogger may be habits that disable you as a creator of viral content, says this writer.
5/23/2016 1:45:25 PM
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
5/20/2016 1:54:37 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM
Confused about which channels are bringing you customers? You’re not alone. Tracking and analyzing data differ by organization. Consider these approaches.
5/20/2016 1:47:05 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
The higher you climb the corporate ladder, the more you need to sound the part. If you use any of these five phrases, you could be holding yourself back.
5/19/2016 1:47:23 PM