Results for Articles:
The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.
9/29/2016 1:59:08 PM
Garnering attention for your brand through media relations isn’t all that PR pros do. Not everyone understands that. Here’s how to differentiate the two responsibilities.
9/29/2016 1:57:15 PM
Ever been criticized for having too many jobs on your résumé? Experts say job hopping could actually be a positive. Here’s how—along with a list of open positions to consider.
9/29/2016 1:54:29 PM
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
9/29/2016 1:48:29 PM
Instead of relying on the same internal faces to promote your brand, try an approach that involves your audience. Here’s how that tactic can improve your marketing efforts.
9/29/2016 1:47:29 PM
Teamwork is the key to pleasing clients and garnering attention for your brand. To help move yours forward, one exec advises retracing your steps to a familiar childhood location.
9/28/2016 1:48:20 PM
Snapchat is expanding. In addition to a new name, the brand will offer a virtual reality product. Learn how the rebrand might level the social media marketing playing field.
9/28/2016 1:46:00 PM
Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here's how not just to cope—but to thrive.
9/28/2016 1:45:43 PM
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
9/27/2016 1:48:25 PM
Much has changed for PR and communications pros who boost the their companies’ reputations for current and potential investors. Use these tips as a guide for success.
9/27/2016 1:46:04 PM
Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
9/26/2016 1:46:42 PM
The high-end Middle Eastern airline treated a passenger—and YouTube star—to a complementary first class upgrade. The brand was in turn treated to a ton of free press.
9/23/2016 1:56:32 PM
When it comes to successful branding, some execs are betting that consumers respond better to an organization's logo than to its name. Here’s one take on the emerging trend.
9/23/2016 1:49:09 PM
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
9/23/2016 1:48:14 PM
Are your reply-alls irking colleagues? People ignoring the company newsletter? You feeling the heat after someone cc'd your snide remarks to the boss? Refresh yourself on the rules of the road.
9/23/2016 1:47:42 PM