Results for Articles:
What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.
4/17/2014 1:55:11 PM
You might want to skip ahead in time to a point where your new agency is established, but if you did, you’d miss out on some major learning experiences.
4/17/2014 1:49:15 PM
New Zealand's Hell Pizza is celebrating Easter with a new pizza topping: rabbit. To promote it, the restaurant has covered a billboard in rabbit pelts. Animal rights organizations are not pleased.
4/16/2014 1:52:14 PM
Rain and snow are just as likely to lead to a bad Yelp or Google review for a restaurant as bad service or shoddy food will.
4/9/2014 1:49:22 PM
Marketers can be vain. They can be bullies. They also may just be obsessed with what other people think. It’s time to grow up.
4/7/2014 1:51:11 PM
Not all infographics are created equal. Here’s how to make yours stand out from the pack.
4/7/2014 1:49:15 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM
The ubiquitous online variations on a theme are not only terrific for expressing what your cat's really thinking. There's great potential for helping your marketing message go viral.
4/3/2014 1:49:36 PM
While H&M pulled a shirt from its stores that featured a skull over a Star of David, a model's photo for American Apparel showed more skin than many observers thought was appropriate.
4/1/2014 1:53:14 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
Making your blog successful isn’t just about stuffing it with new content, and if you are adding new content, it needn’t always have your byline.
4/1/2014 1:50:14 PM
Apple may win most-improved, however, having found its way into the top 10 after being No. 75 just five years ago.
4/1/2014 1:49:47 PM
On a quest to land her dream job working for an ad agency, an aspiring candidate named Leah invites prospective employers to 'build the perfect account service intern.' Reddit went wild.
4/1/2014 1:46:00 PM
As more and more companies produce content, the less visible yours will become. Try some of these tactics to keep your organization's information front and center.
3/28/2014 1:51:29 PM
Simply uploading a video to YouTube won’t get it the attention you want. Getting your video posted on blogs, shared on social media, and otherwise illuminated online is the goal.
3/28/2014 1:45:43 PM