Results for Articles:
In an effort to rebrand, the ride-sharing service changed its look. The new image baffled users, prompting many to express their concerns online.
2/5/2016 2:55:12 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Taking on an intern can be a cost-effective way to accomplish extra work, but it might not be the best idea for organizations with limited staff. One marketer offers reasons to say no.
2/5/2016 2:46:36 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
2/3/2016 2:47:48 PM
The toymaker took note of the consumers' changing cultural perceptions by unveiling a figure with a disability. Social media strongly supported the offering.
2/3/2016 2:46:53 PM
The chain issued an apology after consumers slammed it for a mozzarella stick snafu. Managers of competing brands used social media to seize on the fast-food flub.
2/1/2016 2:54:58 PM
Curating marketing, social media and PR news is an effective way to boost your influence and provide value to your audiences. Use these to find posts to share.
1/29/2016 2:49:53 PM
A stage as big as the Super Bowl means big time exposure for brands. As consumers strive for engagement with brands, marketers plan more than just ads. Here are strategies to note.
1/29/2016 2:47:56 PM
It didn’t take long for the Internet to read into the suggestive language used in a Yukon advertising campaign for vitamin D. The group’s marketing chief says it was in on the joke.
1/28/2016 2:47:59 PM
The singer and millennial icon has managed to captivate an entire generation with her brand. Here a few lessons in how to best reach one of marketers' most puzzling audiences.
1/25/2016 2:45:40 PM
A recent survey revealed that more marketers are spending money to advertise online. The search giant is offering a way to do so as trends surface.
1/22/2016 2:55:32 PM
Ever wonder how the term ‘less means more’ can apply to your marketing strategy? With everyone on sensory overload, here’s how to keep it simple, smarty.
1/22/2016 2:54:48 PM