Results for Articles:
ROI has its merits, but your brand outreach calls for different metrics. Here's what to gauge, and how.
10/24/2014 1:54:08 PM
Communication pros can embrace their inner literary nerds along with their PR and marketing skills with this week's job listings.
10/24/2014 1:48:27 PM
Cause-related marketing can be a win for both the brand and the benefitting cause. Pros can learn to pick the ultimate strategy with these considerations.
10/23/2014 1:48:44 PM
The ‘global media intelligence’ brand joins the ever-expanding PR software firm, which also merged with Vocus this year.
10/23/2014 1:47:50 PM
How can you tell if a campaign has peaked and it's time to try something new? Here are a few signs.
10/22/2014 1:52:05 PM
Questionnaires can bring rich data to PR and marketing pros, but only if they're well-written and to the point.
10/22/2014 1:48:29 PM
These common beliefs won't help you, and they could even damage your brand.
10/21/2014 1:45:16 PM
The biggest shopping season of the year is upon us, and marketers are looking for ways to enhance their holiday efforts before the rush. These tips will help pros get ahead of the game.
10/17/2014 1:48:18 PM
While this week's job openings may seem a little intimidating, they can help career-seeking pros pack a punch in the ring, on the ice, or in the office.
10/17/2014 1:47:30 PM
Some smart SEO and multimedia can make your release something reporters and the public can't miss.
10/16/2014 1:52:02 PM
That perfectly tailored ad in your social media stream could be the result of the last selfie you posted. Brand managers are using information from photos in order to better find interested consumers.
10/16/2014 1:46:48 PM
Join us Nov. 5-6 in NYC to hear our stellar array of speakers explain why creating your own content is essential and how your organization can apply these new practices in branding and marketing.
10/15/2014 1:50:20 PM
PR pros may feel like they're competing against content marketers; in reality, the goals and methods are much the same.
10/15/2014 1:47:51 PM
The makers of the Firefox Web browser is prodding advertisers and marketers to think about users more than data.
10/14/2014 1:47:39 PM
If you don’t possess these traits, don’t expect to have a long-lasting PR career.
10/14/2014 1:45:42 PM