Results for Articles:
PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds. Many providers are using the app to encourage physical activity.
7/29/2016 1:51:32 PM
As the social media powerhouse struggles to maintain the ability to thrive, execs look to an old motto. Here’s the gist of the approach and how it resurfaced online.
7/29/2016 1:48:29 PM
Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.
7/28/2016 1:52:25 PM
Public relations pros are known to adapt to shifts in culture and technology. What’s to become of the profession in 2017 and beyond? One pro shares his forecast.
7/28/2016 1:49:22 PM
The amount of content we create and share through social media platforms is truly staggering. This infographic highlights this growing and consuming trend.
7/27/2016 1:51:47 PM
Many industry pros will tell you they have all the answers, but uncertainty is a persistent factor in the game. From storytelling to networking advice, here are a handful of tips to bank on.
7/27/2016 1:49:38 PM
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
7/26/2016 1:53:15 PM
Millennials are no monolith. They have varied interests and ideals. Narrow-minded approaches to rope them are short-sighted, this author says.
7/26/2016 1:51:34 PM
Scale is not the only issue. Culture and media access can vary widely. Anticipate a world of difference.
7/26/2016 1:48:04 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/26/2016 1:46:51 PM
Many in PR use data, but there’s little understanding about what you can learn by digging deeper into data. Here are a few keys to consider—and how they might improve your PR tactics.
7/25/2016 1:48:37 PM
Events marketing initiates are in full swing this summer. Find out why big-name brands are taking to the streets, starting with a traveling campaign from a familiar insurance agency.
7/25/2016 1:47:01 PM
If your campaigns could stand to have more creativity, heart and soul, pay attention to these insights from the magical brand’s movies.
7/25/2016 1:46:07 PM
The rum brand is petitioning for the presidential age requirement to be lowered, some say that it’s ‘pandering to millennials.’
7/22/2016 1:49:46 PM
Though few marketers could have predicted the resurgence of Pikachu, the game app has taken the world by storm. Here’s how the brand’s parent company resurrected its image.
7/21/2016 1:51:26 PM