Results for Articles:
Many industry pros will tell you they have all the answers, but uncertainty is a persistent factor in the game. From storytelling to networking advice, here are a handful of tips to bank on.
7/26/2016 1:58:38 PM
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
7/26/2016 1:53:15 PM
If your campaigns could stand to have more creativity, heart and soul, pay attention to these insights from the magical brand’s movies.
7/25/2016 1:46:07 PM
The rum brand is petitioning for the presidential age requirement to be lowered, some say that it’s ‘pandering to millennials.’
7/22/2016 1:49:46 PM
We're halfway through the summer. Have you taken time off, had a change of scenery? If not, you're putting your mind and body at risk.
7/19/2016 1:49:00 PM
PR and marketing have long been on a collision course. Agency execs that don’t adapt to the industry’s new model could soon be left in the dust. Here’s how you can adjust and thrive.
7/12/2016 1:53:03 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/12/2016 1:51:48 PM
You’re a startup. You’ve got a great story to tell about how you went ‘over the top’ in your hidebound industry and shocked everyone. Should you be doing your own PR?
7/6/2016 1:48:25 PM
The social media site is rolling out a new feature for events managers to promote their pages. For marketers seeking to ‘build a following’ or ‘get people to your events,’ here are the details.
6/30/2016 1:47:08 PM
It’s not enough for communicators to show their worth through qualitative reports and anecdotes. This expert explains how measurement can enhance your efforts.
6/29/2016 1:47:36 PM
Getting on TV can boost credibility and brand awareness. Here's how to turn a broadcast feature or live interview into evergreen content for your client or organization.
6/17/2016 1:56:24 PM
Grabbing an image, piece of text or other element for your website or blog without permission is not OK, even if you give credit to its creator. An attorney explains the essentials of 'fair use.'
6/16/2016 1:45:03 PM
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
6/15/2016 1:53:37 PM
Crafting and sharing outstanding content can be difficult. Stand out from the crowd with these tips from UPS, Children’s Mercy Hospital and Kind Snacks.
6/14/2016 1:46:25 PM
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
6/10/2016 1:53:41 PM