Results for Articles:
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
The higher you climb the corporate ladder, the more you need to sound the part. If you use any of these five phrases, you could be holding yourself back.
5/19/2016 1:47:23 PM
The platform might soon exclude images and links from a tweet’s 140-character limit. The move—along with making its team more diverse—is meant to increase its appeal.
5/18/2016 1:48:53 PM
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
5/13/2016 1:49:07 PM
Getting the recognition you deserve extends beyond the hard work you complete on a project or campaign. Here’s how you can convince judges that your efforts are the best.
5/13/2016 1:47:40 PM
Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance.
5/13/2016 1:45:04 PM
One hit in a top outlet can push your product or story over the top. Here are three ways to make sure your pitches survive the newsroom email gauntlet.
5/12/2016 1:49:43 PM
Organizations that are ready to restructure their business models might want to rethink how they charge clients. Here’s what one pro advises.
5/12/2016 1:47:00 PM
If you’re a seasoned PR pro, content marketer or editor, perhaps it’s time to hang up your agency hat and start anew. Here are a few tips to get you started as a freelancer.
5/9/2016 1:45:08 PM
Many PR pros might think the more skills listed on their résumé, the more appealing they’ll be to recruiters. Instead, edit your skills to suit the job in question. To start, consider these positions.
5/6/2016 1:56:57 PM
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/4/2016 1:49:48 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM