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Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
2/3/2016 2:47:48 PM
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
1/25/2016 2:47:25 PM
The singer and millennial icon has managed to captivate an entire generation with her brand. Here a few lessons in how to best reach one of marketers' most puzzling audiences.
1/25/2016 2:45:40 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM
The next time you plop on the couch, tune in to 'How to Get Away with Murder,' 'Game of Thrones' or 'Parks and Recreation.' Prominent characters provide excellent PR inspiration.
1/18/2016 2:48:07 PM
Learning the proper etiquette for handling a bad review of your organization or brand takes practice. Here are a few tips to consider when managing negativity online.
1/15/2016 2:49:27 PM
Learn to transform ho-hum presentations into electrifying speeches.
1/14/2016 2:49:09 PM
Many are turning to social media to remember the late performing artist. Here are some of his most inspiring quotations.
1/12/2016 2:53:32 PM
Several jobs and recruitment websites have published 2016 ‘best of’ lists highlighting places to work and trends for job seekers. Here are dozens of open positions to pique your interest.
1/8/2016 2:56:20 PM
Live presentations are hotbeds of mind-numbing bad habits. Here's how to distinguish yourself from the humdrum herd and leave your audience clamoring for more.
1/8/2016 2:55:12 PM
A disturbance in The Force recently sent Hasbro’s PR team to work answering complaints. Many consumers called the brand’s absence of the female lead sexist.
1/8/2016 2:45:13 PM
Effective communication tactics don’t have to break the bank—or your departmental budget. If you run a small outfit, here’s how to make the most of it.
1/6/2016 2:52:33 PM