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What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.
4/17/2014 1:55:11 PM
You might want to skip ahead in time to a point where your new agency is established, but if you did, you’d miss out on some major learning experiences.
4/17/2014 1:49:15 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
The old standard measurement tool of the advertising value equivalency just can’t cut it anymore. But don’t worry. There are alternatives.
3/25/2014 1:47:32 PM
When a viral marketing expert called TeamWork Online out for its email newsletter, its Twitter account insisted it ‘meant no disrespect.’ ( UPDATE )
3/25/2014 1:45:36 PM
New York branding agency The Halo Group is collecting suggestions for additional entries into its compendium of PR and marketing terms.
3/14/2014 1:47:00 PM
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
3/11/2014 1:54:45 PM
A survey of creative professionals in the South Pacific found that a downward trend in 2013 should turn around.
3/3/2014 2:46:48 PM
Strategic video communications firm D S Simon Productions asked about 300 journalists whether their outlets accept brand journalism pieces and outside videos. Most say they do.
2/18/2014 2:56:33 PM
Firms often see RFPs as fishing expeditions for ideas, ways to needle a client’s current agency, or outright insults. They don’t often put a lot of work into them. Get to know the prospective agency instead.
1/27/2014 2:49:03 PM
As we close out another year, we cap off our countdown of our most popular stories.
12/31/2013 5:11:21 AM
Nearing the end of our list, we continue our countdown of this year's most popular stories.
12/30/2013 5:11:21 AM
As time ticks away on the year that was, so do we tick away at our countdown.
12/27/2013 5:11:21 AM
With just under a week before we ring in a new year, we ask you to join us as we kickoff the countdown of our most popular stories of the last 365 days.
12/26/2013 5:11:21 AM