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It’s valuable to set a few rules for yourself and define exactly what problems you’re trying to solve, but you should also allow yourself to take a few ‘excursions’ into other territory.
4/23/2014 1:52:38 PM
Marketers can be vain. They can be bullies. They also may just be obsessed with what other people think. It’s time to grow up.
4/7/2014 1:51:11 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
3/27/2014 1:52:46 PM
Brands aren’t going to stop telling stories via blogs and other online media, and audiences aren’t going to stop wanting to read them, no matter what skeptics may say.
3/21/2014 1:52:06 PM
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
3/11/2014 1:54:45 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
A creative team must include people with varying backgrounds and interests, but it’s to your benefit to make sure the team works as a finely tuned unit.
2/6/2014 2:52:27 PM
Give your target audience something to chew on beyond some recycled platitudes that turned up in a Google search.
2/4/2014 2:52:50 PM
Content marketing is a proven, effective way to boost a brand, but not everything people say about it is true. Watch out for these apocryphal assertions.
1/7/2014 2:52:52 PM
Whether you're looking for a stocking stuffer for your favorite communicator or need some ideas for yourself, this list has you covered.
12/16/2013 2:51:00 PM
Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
12/13/2013 2:45:00 PM
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM
By securing your name and creating worthwhile content, you can take control of ‘the brand called you.’
11/18/2013 2:51:31 PM