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As the saying goes, the road to hell is paved with good intentions. PR pros engage in these questionable tactics with the best ends in mind.
12/3/2014 2:52:57 PM
The social media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
11/24/2014 2:51:40 PM
A movie about talking toys has a surprising amount of insight about how to be creative and stay relevant.
11/17/2014 2:51:21 PM
Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.
11/7/2014 2:48:42 PM
Horror movies dole out surprises, build suspense, and keep audiences thinking after the credits roll. Good marketing does, too.
10/29/2014 1:52:28 PM
How can you tell if a campaign has peaked and it's time to try something new? Here are a few signs.
10/22/2014 1:52:05 PM
Some smart SEO and multimedia can make your release something reporters and the public can't miss.
10/16/2014 1:52:02 PM
Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
10/8/2014 1:52:20 PM
People can tell when a campaign or communications program is a by-the-numbers affair. Make sure yours isn't.
10/3/2014 1:52:35 PM
Shoe brand Toms embraced social media imagery and won big. Marketers can do the same as they show rather than tell.
9/24/2014 1:52:17 PM
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
9/19/2014 1:52:43 PM
These five visual marketing tools (plus a bonus tool) can help even the worst artists mask their lack of design talent.
9/15/2014 1:53:53 PM
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
9/15/2014 1:48:10 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
From dad jokes to repeating advice until it gets through, dads offer a lot of knowledge about marketing, whether they realize it or not.
6/16/2014 1:51:33 PM