Results for Articles:
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM
By securing your name and creating worthwhile content, you can take control of ‘the brand called you.’
11/18/2013 2:51:31 PM
Rather than simply boosting traffic, try to build ‘strong link’ relationships. You can do that by networking— online and in person.
10/30/2013 1:52:20 PM
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
10/25/2013 1:52:00 PM
From cost to copyright, PR pros have valid reasons for keeping images out of their content. Some other reasons aren’t so valid. None of them should be a roadblock.
10/22/2013 1:52:52 PM
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
10/18/2013 1:52:03 PM
When a customer starts the conversation, it takes more to keep it going than a standard sales push.
10/2/2013 1:52:30 PM
If writing and reading emails is taking up time you should be using for other work, it might be time to modify how you approach your inbox and the ‘send’ key.
10/1/2013 1:52:49 PM
If you charge too hard into making your business known online, you’ll burn out. Chip away at it.
9/27/2013 1:46:15 PM
It’s complicated to say precisely what the differences are, but don’t call the whole thing off like Fred and Ginger. It’s easy to say that both approaches have the same goals.
9/25/2013 1:47:04 PM
A video the impromptu applicant sent via Twitter was bold, funny and charming. It pressed all the right buttons and made an amazing first impression.
9/13/2013 1:47:23 PM
Pitching PR services to potential clients is a very different proposition than it was even just a few years ago.
9/10/2013 1:52:18 PM
A brewery in Seattle relies entirely on customer referrals. It doesn’t even have a sign outside, but it’s proven hugely popular. Could that approach work for other companies?
9/9/2013 1:45:33 PM
The voice of your brand should be accessible, pithy, and cool under fire. If your CEO doesn’t have those attributes, look to someone else.
9/5/2013 1:52:56 PM
Finding a balance between losing the ‘sincerity factor’ and ensuring that bloggers get compensation for their time and effort can be tricky.
8/9/2013 1:45:22 PM