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Thinking like a journalist and a historian while running your communications department like a newsroom can help you mine gems.
8/25/2015 1:52:04 PM
The ABC Family series does a great job of keeping viewers on their toes, then engaging them via social media.
8/17/2015 1:51:14 PM
From making connections with reporters to creating your own content, these tools can help marketers and PR practitioners with much of what they do.
8/6/2015 1:52:23 PM
Marketers sometimes use communications techniques that most people, including marketers themselves, profess to hate. Take these suggestions as law.
7/30/2015 1:52:55 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/20/2015 1:49:48 PM
'Influencer' marketing isn't just about rounding up some popular bloggers and social media users to say your products are great. It's about finding connections.
6/25/2015 1:52:15 PM
Digital know-how is something employers increasingly consider a requirement for marketing pros. Here are some key areas to master.
6/2/2015 1:52:19 PM
Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
5/29/2015 1:53:43 PM
Marketers have more options than ever for getting their messages to the public. There's also tons of competition. Here's how to make your content stand out.
5/19/2015 1:52:39 PM
Though the new streaming service was supposed to be the catalyst of a 'music revolution,' many responded to the service's launch with criticism.
5/14/2015 1:53:49 PM
A little self-assessment can do a world of good, especially when executive pressure to show results is building.
5/7/2015 1:52:01 PM
If you spent a big chunk of those decades teasing, spraying and styling, then you just may have been teaching yourself a few things about public relations.
5/4/2015 1:49:52 PM
Google is updating its algorithm Tuesday to favor sites that are optimized for mobile. Try these techniques to ensure that you're ready.
4/21/2015 1:52:45 PM
Some can help you boost your search engine rankings, some can connect you to people who share your content and others will improve your writing.
4/9/2015 1:52:58 PM
News organizations know how to produce content that gets read. Gain more mileage out of your content and press releases with these ideas.
4/8/2015 1:52:03 PM