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From dad jokes to repeating advice until it gets through, dads offer a lot of knowledge about marketing, whether they realize it or not.
6/16/2014 1:51:33 PM
When executives say their brands don’t have any competitors to worry about, they’re likely only thinking of direct competitors. There are other kinds.
6/13/2014 1:52:54 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM
The experience of being a client helped one former agency owner turned software startup boss to gain a different perspective.
5/28/2014 1:52:22 PM
Don’t slap an article together just to get it out into the ever-expanding universe of online brand content. Back it up with some numbers.
5/2/2014 1:53:10 PM
Running a blog or an organization’s website means having to feed the content beast, usually daily. Rather than racking your brain and forcing an idea, try these techniques.
4/30/2014 1:52:20 PM
It’s valuable to set a few rules for yourself and define exactly what problems you’re trying to solve, but you should also allow yourself to take a few ‘excursions’ into other territory.
4/23/2014 1:52:38 PM
Marketers can be vain. They can be bullies. They also may just be obsessed with what other people think. It’s time to grow up.
4/7/2014 1:51:11 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
3/27/2014 1:52:46 PM
Brands aren’t going to stop telling stories via blogs and other online media, and audiences aren’t going to stop wanting to read them, no matter what skeptics may say.
3/21/2014 1:52:06 PM
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
3/11/2014 1:54:45 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
A creative team must include people with varying backgrounds and interests, but it’s to your benefit to make sure the team works as a finely tuned unit.
2/6/2014 2:52:27 PM