Results for Articles:
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
Jargon can muddle the meaning of any PR copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.
8/8/2016 1:46:19 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/12/2016 1:51:48 PM
Although data is important in customer service, your marketing and messaging shouldn’t be impersonal or stale. Adopt these approaches to ensure your customers feel heard.
6/29/2016 1:49:40 PM
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
6/15/2016 1:53:37 PM
As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.
6/15/2016 1:45:28 PM
The newest app or site isn’t the magic bullet to improve your brand’s PR and marketing. Instead, here’s how you can succeed in a world of changing online platforms.
6/10/2016 1:52:10 PM
If you’re wondering whether you should use ‘can’ or ‘may’ in your copy, this list can shed some light on that question and several others.
3/23/2016 1:51:15 PM
The book 'How the Irish Saved Civilization' argues that the teachings and manuscripts from the Catholic Church in Ireland provided the foundation of the Renaissance, but also provides several insights for modern-day marketers.
3/18/2016 1:53:09 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM
It can be difficult to cut through the noise online and get your brand’s message heard. Here are ways marketers can ensure their efforts reach their goals.
12/18/2015 2:53:38 PM
Disney’s series of Pixar tales can appeal to adults just as much as to kids. Here are a few things content marketers can learn from the studio’s latest animated drama.
12/7/2015 2:49:41 PM
Public relations pros and marketers can get more mileage out of their organizations' content when they work together.
11/18/2015 2:47:17 PM
Remember this acronym when creating or tweaking your content marketing strategy.
11/12/2015 2:53:00 PM
High quality videos can enhance marketing efforts and help turn browsers into buyers. Follow these tips to use videos effectively.
11/6/2015 2:52:00 PM