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Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
A creative team must include people with varying backgrounds and interests, but it’s to your benefit to make sure the team works as a finely tuned unit.
2/6/2014 2:52:27 PM
Give your target audience something to chew on beyond some recycled platitudes that turned up in a Google search.
2/4/2014 2:52:50 PM
Content marketing is a proven, effective way to boost a brand, but not everything people say about it is true. Watch out for these apocryphal assertions.
1/7/2014 2:52:52 PM
Whether you're looking for a stocking stuffer for your favorite communicator or need some ideas for yourself, this list has you covered.
12/16/2013 2:51:00 PM
Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
12/13/2013 2:45:00 PM
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM
By securing your name and creating worthwhile content, you can take control of ‘the brand called you.’
11/18/2013 2:51:31 PM
Rather than simply boosting traffic, try to build ‘strong link’ relationships. You can do that by networking— online and in person.
10/30/2013 1:52:20 PM
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
10/25/2013 1:52:00 PM
From cost to copyright, PR pros have valid reasons for keeping images out of their content. Some other reasons aren’t so valid. None of them should be a roadblock.
10/22/2013 1:52:52 PM
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
10/18/2013 1:52:03 PM
When a customer starts the conversation, it takes more to keep it going than a standard sales push.
10/2/2013 1:52:30 PM
If writing and reading emails is taking up time you should be using for other work, it might be time to modify how you approach your inbox and the ‘send’ key.
10/1/2013 1:52:49 PM