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Public relations pros and marketers can get more mileage out of their organizations' content when they work together.
11/18/2015 2:47:17 PM
Remember this acronym when creating or tweaking your content marketing strategy.
11/12/2015 2:53:00 PM
High quality videos can enhance marketing efforts and help turn browsers into buyers. Follow these tips to use videos effectively.
11/6/2015 2:52:00 PM
Where you do fit in terms of your online strategy? Here's a scale, along with tips for improving your growth.
10/9/2015 1:53:34 PM
A well-crafted phrase can motivate us and touch our emotions. Here are a few all communicators can enjoy.
10/9/2015 1:46:42 PM
Communicators must sharpen their skills and embrace continuing education to stay ahead of the game. Here's how you can advance your career through online courses.
9/24/2015 1:45:13 PM
Thinking like a journalist and a historian while running your communications department like a newsroom can help you mine gems.
8/25/2015 1:52:04 PM
The ABC Family series does a great job of keeping viewers on their toes, then engaging them via social media.
8/17/2015 1:51:14 PM
From making connections with reporters to creating your own content, these tools can help marketers and PR practitioners with much of what they do.
8/6/2015 1:52:23 PM
Marketers sometimes use communications techniques that most people, including marketers themselves, profess to hate. Take these suggestions as law.
7/30/2015 1:52:55 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/20/2015 1:49:48 PM
'Influencer' marketing isn't just about rounding up some popular bloggers and social media users to say your products are great. It's about finding connections.
6/25/2015 1:52:15 PM
Digital know-how is something employers increasingly consider a requirement for marketing pros. Here are some key areas to master.
6/2/2015 1:52:19 PM
Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
5/29/2015 1:53:43 PM
Marketers have more options than ever for getting their messages to the public. There's also tons of competition. Here's how to make your content stand out.
5/19/2015 1:52:39 PM