Results for Articles:
Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
9/23/2016 1:59:42 PM
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
9/23/2016 1:48:14 PM
Many brand managers use applications—and their data—to boost brand loyalty and drive sales. Is smartphone technology the best method for reaching consumers? Definitely. Here’s insight.
9/22/2016 1:48:25 PM
Are artificial intelligence programs replacing human resources departments? Some HR managers say yes. Here’s why—along with available communications jobs to peruse.
9/19/2016 1:46:47 PM
Leading up to the platform’s first Thursday Night Football NFL game, social media execs want to smooth out the live streaming process. Here’s their plan.
9/16/2016 1:56:41 PM
The iconic mascot is getting a revamped look. Here’s how execs announced the news—along with a new marketing campaign.
9/16/2016 1:46:34 PM
The platform is touting a new anti-harassment feature. Users and brand managers can now remove offensive comments from posts. Here’s how PR pros can emulate its approach.
9/14/2016 1:47:20 PM
‘There is very little we can do to take away the hurt we have caused, but we can begin with silence,' the company’s owner said in a statement.
9/13/2016 1:48:59 PM
As remembrance of the cult classic’s first episode circulates online, Facebook marketers target Trekkie audiences. Here’s what brand managers drummed up—and why.
9/12/2016 1:44:18 PM
The feature is one of LinkedIn’s most-requested tools and gives brand managers the ability to evaluate downloads, purchases and more from their marketing
9/9/2016 1:47:23 PM
Unsure what to do with that visually oriented platform? An Instagram expert offers tips and tools that will help you find your ‘visual voice.’
9/9/2016 1:46:44 PM
The Swedish retailer is flipping the switch on one of its most popular products. Here’s what will change—and why brand managers think it’s time to try something new.
9/2/2016 1:47:48 PM
Is social media the gateway to a more influential kind of brand ambassadorship? One exec thinks so and offers a few tactics for you to employ.
8/31/2016 1:49:47 PM
The mobile messaging platform, which was previously anti-ads, said the exchange would ‘better fight spam’ in the app and ‘show [users] more relevant ads’ on Facebook.
8/31/2016 1:47:33 PM
The social network must balance user experience with advertiser expectations. If the experiment goes well, users can expect to hear more from marketers.
8/29/2016 1:47:01 PM