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Web celebs could shut down companies such as Urban Outfitters from using their content, but then they’d have to shut down fan-made merchandise, too.
12/10/2013 2:45:35 PM
This seemingly brilliant shortcut might be damaging your online reputation and costing you customers. Here's why.
12/6/2013 2:45:00 PM
Understanding the technology you're using, beyond just clicking and scrolling, will give you a terrific advantage—and make you more than just a stagecoach on steel rails.
11/29/2013 2:51:43 PM
The soap brand’s viral video about women self-perception had 4.24 million shares. Geico, Evian, and Kmart were next in the rankings.
11/26/2013 2:48:53 PM
The musician released a music video for 1965’s ‘Like a Rolling Stone,’ trumping the release of Kanye West’s new video.
11/25/2013 2:49:01 PM
LinkedIn is the top platform for business-to-business marketers, but the best ones use as many platforms as they can to get their message across.
11/22/2013 2:49:59 PM
Introducing Ragan Communications' first award program focused (pun intended) on great business video content! Show us how you use video inside and outside of your organization.
11/21/2013 2:53:23 PM
Just because language on a website is boilerplate, that doesn’t mean you can copy it from somewhere else. Yet, that seems to be the approach some agencies are taking.
11/20/2013 2:46:37 PM
The brand has heads spinning—or twisting, rather—with video recreations of classic horror scenes starring its equally classic cookie.
11/1/2013 1:49:12 PM
The bra, which Greek celebrity Maria Bacodimou has been wearing, sends a tweet about cancer every time she unclasps it.
10/31/2013 1:46:19 PM
A U.K. firm conveys why women are such a key target demographic for marketers. Unfortunately, its wording undermines its intent.
10/29/2013 1:47:14 PM
The payoffs of blogging may not be apparent at the beginning, but keep at it long enough and your blog will become a gateway to new business.
10/28/2013 1:47:42 PM
Trying to cull the vast expanses of the Internet for content that’s relevant to your readers and customers takes a lot of work, but these tools can help make it easier.
10/22/2013 1:51:24 PM
The holiday shopping season starts earlier and earlier every year, so why not map out your social media push?
10/21/2013 1:46:09 PM
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
10/18/2013 1:52:03 PM