Results for Articles:
The social network must balance user experience with advertiser expectations. If the experiment goes well, users can expect to hear more from marketers.
8/29/2016 1:47:01 PM
Public relations professionals often are experts in branding, image and reputation. Where does an organization’s emblem fit in? Here are a few thoughts about Instagram’s new look.
8/23/2016 1:49:47 PM
The company’s head of sales said marketers could expect ‘to see going forward is a very big investment in video.’
8/19/2016 1:54:29 PM
The road to what many communicators call ‘modern marketing’ begins with video. To keep your résumé up to date, read these tips. To begin your search, view these open positions.
8/19/2016 1:53:06 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
Sports fans all over the world will remember this year’s games long after the 2016 Olympics close out this week. To apply that lasting mentality to your campaigns, consider these tips.
8/18/2016 1:52:04 PM
Want to entice twenty-something consumers? Don’t wait by the phone. Younger audiences are choosing to interact with brand managers via myriad online channels. Here’s how to adapt.
8/18/2016 1:49:25 PM
Promoting your campaign isn’t as hard as winning a gold medal. To ensure your brand’s effort grabs attention online, consider a few successful approaches to this summer’s games in Rio.
8/16/2016 1:49:35 PM
These resources can help you create and share eye-catching visual content in your next brand campaign.
8/16/2016 1:48:28 PM
Pokemon Go, ‘Star Trek’ and the Olympics are among the topics that communicators are using to promote health and wellness. They’re also having fun along the way.
8/12/2016 1:48:08 PM
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
8/12/2016 1:45:00 PM
The platform says its tweet curation feature will eventually be extended to all users, and it is touting the tool with selected users. How will it compare to Snapchat and Instagram?
8/11/2016 1:52:57 PM
Snapchat’s popularity has exploded on the social media scene—and the app’s user numbers are continuing to expand. Still curious how it works? Here’s a record-setting example from Taco Bell.
8/10/2016 1:47:03 PM
The social media giant is putting its foot down on misleading articles—and their publishers. Here’s what marketers should know and how to adjust their strategies.
8/9/2016 1:49:01 PM
It's one thing for people to view them, and quite another for them to share them. Better still is if all those eyeballs see your call to action, triggering your desired response. Read on.
8/9/2016 1:48:00 PM