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Around nine months after the photo-sharing service launched an ad program, it has unveiled tools by which to measure how those ads perform.
8/26/2014 1:48:03 PM
The Yahoo-owned blogging platform has signed a deal with Ditto Labs to peruse photos to figure out what people think of brands.
8/19/2014 1:51:06 PM
We're giving you another week to show off your best writing and content creation skills! Don't miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
7/28/2014 11:00:00 AM
Odds are Facebook isn’t going away any time soon, so determining whether you should pay to get your brand’s posts in front of people takes some serious thought.
6/16/2014 1:49:12 PM
A New Zealand barbecue eatery brought it Saatchi & Saatchi to put up a billboard, then they engulfed it in flames, hoping for video views.
6/10/2014 1:45:14 PM
You can use the app in interesting ways to engage consumers and build an audience. How many of these efforts would work for your organization?
6/4/2014 1:49:57 PM
Position of key elements on the page, the use of white space, images of people—all help direct visitors' attention where you want it. Oh, and ditch the banner ads; they aren't worth the bother.
6/2/2014 1:47:52 PM
Content marketing isn’t only something that businesses do to lure consumers. It’s just as important for businesses that market to other businesses, and it takes considerable work.
5/19/2014 1:51:59 PM
Heads up, marketers and PR pros. As of July 1, any organization that has a presence in Canada will be barred from sending spam. Violators will face hefty fines.
5/19/2014 1:46:08 PM
The photographer who took the photo has set out to correct the misappropriation of her image. The Nigerian man who initially combined the photo with the hashtag says he meant no harm.
5/13/2014 1:47:06 PM
A marketer’s survival guide to ongoing changes with the world’s largest social media platform.
5/2/2014 1:51:32 PM
Want your Twitter followers to retweet something? Just ask them politely. For Facebook, LinkedIn, and Google+, however, you’ll need to modify how you phrase your message.
4/29/2014 1:52:44 PM
The social media director who helped build marketing arms for brands including TurboTax, Applebee’s, and H&R Block explains why he’s moving on.
4/25/2014 1:52:20 PM
The growth of video as a prevalent promotional tool is something marketers will presumably see more of in the years to come. Learn the ins-and-outs of the different platforms with this infographic.
4/22/2014 1:49:34 PM
The ubiquitous online variations on a theme are not only terrific for expressing what your cat's really thinking. There's great potential for helping your marketing message go viral.
4/3/2014 1:49:36 PM