Results for Articles:
'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
6/24/2016 1:47:08 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
6/10/2016 1:53:41 PM
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
6/10/2016 1:49:14 PM
In business writing, it’s important to maintain strict guidelines. Of late, ‘they’ has re-emerged as a go-to singular pronoun in certain cases. Should marketing copy follow suit? Here’s an answer.
6/10/2016 1:47:40 PM
It's no fun dealing with false rumors spread by trolls, but would you rather have them convincing everybody your burger is made of worms? Here's how the fast-food giant fights back.
6/8/2016 1:47:23 PM
Experts preach the benefits of 'snackable' content, but new research indicates that, even in an age of smartphones and dwindling attention spans, readers will make time for longer articles.
6/8/2016 1:45:46 PM
Rumors that the social media outfit would soon alter its well-known 140-character cutoff have been confirmed. Here’s what’s to come—and how users have reacted.
5/26/2016 1:48:43 PM
PR pros aren’t often associated with rap music, but maybe they should be. To convey your message, one communicator suggests channeling your inner artist.
5/26/2016 1:47:58 PM
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
5/20/2016 1:54:37 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
The higher you climb the corporate ladder, the more you need to sound the part. If you use any of these five phrases, you could be holding yourself back.
5/19/2016 1:47:23 PM
Getting the recognition you deserve extends beyond the hard work you complete on a project or campaign. Here’s how you can convince judges that your efforts are the best.
5/13/2016 1:47:40 PM
Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance.
5/13/2016 1:45:04 PM