Results for Articles:
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
A typo—which came in a URL—drew ridicule on Twitter. The Oklahoma Sooners and other rivals had a ball with it.
7/28/2014 1:53:00 PM
We're giving you another week to show off your best writing and content creation skills! Don't miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
7/28/2014 11:00:00 AM
Why click-bait headlines work, what it means for journalism, and by extension, PR. Plus, a new model for sponsored content.
6/13/2014 1:45:57 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM
Running a blog or an organization’s website means having to feed the content beast, usually daily. Rather than racking your brain and forcing an idea, try these techniques.
4/30/2014 1:52:20 PM
Want your Twitter followers to retweet something? Just ask them politely. For Facebook, LinkedIn, and Google+, however, you’ll need to modify how you phrase your message.
4/29/2014 1:52:44 PM
How did Charles Darwin spend his day? What about Beethoven? Balzac? This infographic offers up the details. Some may surprise you.
4/24/2014 1:51:59 PM
Making your blog successful isn’t just about stuffing it with new content, and if you are adding new content, it needn’t always have your byline.
4/1/2014 1:50:14 PM
When a viral marketing expert called TeamWork Online out for its email newsletter, its Twitter account insisted it ‘meant no disrespect.’ ( UPDATE )
3/25/2014 1:45:36 PM
Just when you thought business jargon couldn’t get any worse, corporate communicators come face-to-face with H2H.
3/24/2014 1:53:35 PM
New York branding agency The Halo Group is collecting suggestions for additional entries into its compendium of PR and marketing terms.
3/14/2014 1:47:00 PM
Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
3/11/2014 1:49:56 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
In honor of Typography Day, one visual storyteller discusses her fanaticism for fonts and the difference that a given typeface can make in conveying a message.
3/3/2014 2:47:24 PM