Results for Articles:
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/25/2016 1:49:51 PM
Save $50 per entry: Throw your hat in the ring for our Content Marketing Awards by July 27. Then convince management to save even more by entering more of your work in other categories of our Content Marketing Awards. Be recognized as the best in content creation.
7/15/2016 1:54:22 PM
Many marketers strive to grab the attention of their target audience. To do so, keep marketing emails short and sweet. Don’t reinvent the wheel; just consider this advice.
7/15/2016 1:51:28 PM
Content marketers are in demand, but their skillsets go beyond what many might think. Do you have what it takes to land a new role? A new report has insight.
7/11/2016 1:47:35 PM
Use plain, simple language to make your point effectively in the business world.
7/8/2016 1:53:00 PM
'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
6/24/2016 1:47:08 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
6/10/2016 1:53:41 PM
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
6/10/2016 1:49:14 PM
In business writing, it’s important to maintain strict guidelines. Of late, ‘they’ has re-emerged as a go-to singular pronoun in certain cases. Should marketing copy follow suit? Here’s an answer.
6/10/2016 1:47:40 PM
It's no fun dealing with false rumors spread by trolls, but would you rather have them convincing everybody your burger is made of worms? Here's how the fast-food giant fights back.
6/8/2016 1:47:23 PM
Experts preach the benefits of 'snackable' content, but new research indicates that, even in an age of smartphones and dwindling attention spans, readers will make time for longer articles.
6/8/2016 1:45:46 PM
Rumors that the social media outfit would soon alter its well-known 140-character cutoff have been confirmed. Here’s what’s to come—and how users have reacted.
5/26/2016 1:48:43 PM
PR pros aren’t often associated with rap music, but maybe they should be. To convey your message, one communicator suggests channeling your inner artist.
5/26/2016 1:47:58 PM
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM