So much to do. So much to see. So little time to find out if, when, and
where Bill Murray will pop up at this year’s South By Southwest festival.
Well, as my friends Timon and Pumbaa might say, “
Hakuna matata.”
For those who’ve never seen “The Lion King,” it means “no worries,” as in have no worries because we’ve got a number of places on the Web where you can catch all the action from SXSW—whether you’re at the festival or at your desk.
The official SXSW website, Facebook page and Twitter feed
OK, so maybe this one is obvious, but if you want the latest scoop—with pictures and video—of what’s happening in Austin, your first step might be
the official home of SXSW online, on
Facebook, and on
Twitter.
Shutterstock’s “Austin Translation”
As part of a guerrilla marketing campaign conceived by its agency
Cake Group called
Austin Translation, the subscription-based image site will have five photographers on the ground at SXSW to catch all of the action. The campaign includes a mobile photo booth—a 1983
Volkswagen Westfalia to be exact—that festivalgoers can trail on Foursquare or Twitter. Shutterstock has also invited attendees to join in, tweeting their own photos to
@Shutterstock using the hashtag
#SXSWpix.
At the close of each night, all of the images captured will be projected onto a six-story wall projection that anyone with Facebook access can catch live on its
brand page. You know what they say: If you can’t beat ‘em, join ‘em. And if you can’t join ‘em in person, join ‘em on Facebook.
Pixable mobile app
Mashable described
Pixable as “a photo-consuming app.” The app pulls and sorts images from a user’s Twitter feed and Facebook page. For this year’s SXSW, it’s pulling Twitter and Instagram photos that carry the #SXSW hashtag. There will be photo feeds each day, including the most popular from the event and photos from “influencers,” according to
Mashable.
Pinterest boards
The latest social media platform to take the Internet by storm is also taking on SXSW, with a number of boards devoted to particular areas of interest at the festival. A couple must-visits, we hear:
• SXSW 2012 Interactive Parties
• SXSW Showcasing Artists of Interest
There’s even
a board where Pinterest users can pin what apps they think attendees should be using.
Also, don’t miss coverage of
Pinterest co-founder Ben Silberman’s SXSW Q&A session.
Online media
Lastly, but certainly not least, there are always your old standbys—reporters, journalists, bloggers and any of assorted Austin locals with Wi-Fi access. Be sure to follow special coverage from
Gawker,
Aol,
The Huffington Post,
TechCrunch,
NPR, and practically any other news organization—including
PR Daily.