The tech industry sits firmly atop the annual BrandZ study of the world’s most valuable brands, with Apple, IBM, Google, and Microsoft filling out the top five.
Apple was No. 1 on the study, which is commissioned by WPP and conducted by Millward Brown Optimor. Its brand value rose 19 percent, the study said.
IBM took the No. 2 spot, followed by Google, McDonald’s, and Microsoft.
In a press release announcing the list, Eileen Campbell, global CEO of Millward Brown, called brands an “insurance policy” for businesses.
“Despite a prolonged period of economic stress, political uncertainty and natural disasters that buffeted brands across many categories, the value of the world’s leading brands keeps rising across many categories, sustaining and nurturing businesses,” she said in a statement
The study ranks brands by their dollar value, which is based on financial data, market intelligence, and consumer measures of brand equity. Among the notable findings from the study is that companies with women on their corporate boards outperform those with no women.
“The average value of brands with women on the boards is $27 billion, double that of those companies without female directors,” according to the study.
Here are the top 10 brands on the list:
To see the full list, click here
In a different ranking of brands this year—one focused on reputation—Apple and Google took the top spots. According to the The 13th annual Harris Poll Reputation Quotient
, released in February, Apple was the top brand, followed by Google, Coca-Cola, Amazon, and Kraft.
Recently, PR Daily
compared the most and least reputable companies with Fortune’s list of the most profitable and found that (in general) brands that make lots of money have terrible reputations