Why agencies should learn to play nice in the sandbox
Teamwork is the key to pleasing clients and garnering attention for your brand. To help move yours forward, one exec advises retracing your steps to a familiar childhood location.
Let’s reminisce about sandboxes.
In our youth, they were a central hub of juvenile creativity and friendship.
Impenetrable fortresses or entire nations of towering sand buildings can be built with just a few shovels, pails and wild imaginations working in tandem.
Often, sandboxes are disputed territory. They are where alliances get broken, relationships get ruined and castles get destroyed.
All it takes is one unruly, combative child who doesn’t understand the value of teamwork.
In PR, the same things can happen.
Don’t become that agency.
Lessons we learned decades ago on the playground still apply to our lives as marketers.
Agencies won’t be as successful if they refuse to play nicely.
If your agency is known to overwork and under-deliver, you can kiss any chance of a client referral goodbye.
Garnering a reputation of refusing to play well with others will follow you forever. Be mindful of that.
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