7 ways to make your PR agency work for you
Landing communications help is the first step in a mutually beneficial relationship. Here’s how organizations can make the most of it.
You created an RFP and spent hours with various firms trying to differentiate their offerings, checking references—and you’ve settled on one that you’re genuinely excited about. Contract signed, sealed and delivered. Congrats! Now what?
We’ve all heard countless stories about the ineffectiveness of PR firms, and many CEOs are first to admit that they’re too busy building their companies to spend time guiding their PR partner in the right direction.
Months can go by without checking in or discussing expectations, leaving both parties disappointed and dissatisfied with the lack of results, while thousands of dollars go to waste.
Related: The 5 Answers You Need Before Hiring a PR Agency
Below are seven tips to ensure that your engagement with your PR partner is rewarding, effective and fruitful—right from the start:
1. Designate a main point of contact.
To work with a PR firm effectively, be sure to designate either yourself—if you have bandwidth—or someone on your team as the main point of contact.
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