7 marketing words to use (and 5 to lose)

Pizza Hut has Crazy Cheesy Crust pizza. Taco Bell serves Doritos Locos Tacos. Pop-Tarts uses the slogan “Crazy good.”

Though “crazy” is probably a fad, marketing has go-to words that help create conversion regardless of age, industry, or era.

Here are seven words to use in marketing copy to earn better results.

1. Because—People are more likely to do something for you if you give them a reason, even if it’s a crappy one.

A study tested the power of “because” by having participants interrupt someone waiting to use a copy machine.

Sixty percent of people allowed someone to cut in front of them when they said, “Excuse me, I have five pages, may I use the Xerox machine?”

That number jumped to 90 percent when the line cutter said, “I have five pages. May I use the Xerox machine, because I am in a rush?”

2. Value—When considering a product, people want value. They will pay more for something if it provides lasts longer, performs better, etc.