The region of Fukushima Prefecture in Japan has become synonymous with the 2011 nuclear disaster and subsequent screw-ups.
It’s understandable, then, that people assumed Fukushima Industries’ new mascot—curiously named Fukuppy—would be mistaken by the Internet masses to be a mascot for the prefecture itself.
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The South China Morning Post
is reporting that the mascot, an egg with wings, eyes, and feet—creepily suggesting a genetic mutation—is merely your run-of-the mill corporate mascot.
From the SCMP
Fukuppy claims to have been born in a Fukushima Industries Corp fridge, is unsure whether it is male or female and is curious, kind and has “a strong sense of justice.”
“That’s what I think of myself, but people around me say that I’m a little bit stupid,” the flying egg says in its disarming manner. “But I’m trying to be better.”
A correction at the end of the story notes, “An earlier version of the story incorrectly stated that the company was situated in Fukushima Prefecture, and that the mascot was designed to boost the region’s profile. We are happy to set the record straight.”
Looks like Fukuppy is already an inspirational figure.