It’s every marketer and PR pro’s mission to become one of the world’s most buzzed-about brands. Achieving it, however, is never simple.

NBCUniversal tracks brand buzz through its proprietary Brand Power Index tool. Recently, the company released the list of brands that made the highest jump in buzz from 2011 to 2012. They are:

• Starbucks
• Burger King
• Oreo
• Red Bull
• Samsung
• Jet Blue
• Old Spice
• Axe
• Pine Sol
• Taco Bell, Doritos

Adweek breaks down how each company accomplished this buzz. You can see that story here.

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