Treat your own brand like a client’s

PR isn’t about press releases and media relations any more, and companies are becoming smarter every day in the questions they ask to uncover which PR firms are truly digital in nature.

How is your agency keeping up? Hopefully, it’s by implementing the same tactics you roll out for clients.

If not, you can send your career into the stratosphere and be your agency’s “new business” hero by suggesting some (or all) of the following tactics to get the ball rolling. Then, offer to spearhead the initiative and facilitate it through the appropriate departments to make sure it happens.

As brand influence and reputation grow, new business will come in the door. When it does, you’ll look good and the agency will thrive. Who knows? You might even earn a commission on the results. Ask.

There are a few basic skills every agency should master—especially digital PR agencies or those who sell social media and content marketing services.

1. Walk the talk, and do what you sell.

Just as social media requires being social, building influence requires effort in the area you want to be considered influential. You can’t build influence in thin air. It also requires showing off that expertise in a credible, consistent fashion.