There was a time when it was impossible to know when Greek celebrity Maria Bacodimou was taking off her bra.
Today, we have the Tweeting Bra to provide that information every single time it happens.
Bacodimou teamed up with the Nestle Fitness campaign and OgilvyOne Athens to promote breast cancer awareness via the bra, which posts a tweet every time the clasp is unhooked reminding followers to do self-exams.
October is Breast Cancer Awareness Month.
The tweets, written in Greek, go out to the bra’s account
, which has about 2,600 followers. Bacodimou also often retweets those tweets to her 150,000 followers
In case you’re wondering, sorry, ladies, it’s not for sale.
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See it for yourself in the video below. This thing can’t be comfortable.