Results for Articles:
The words you use matter. If you’re repeating negative terms back to reporters or using words no one outside your industry understands, it’s time to revise your lexicon.
10/23/2014 4:00:55 PM
An agency in California is offering employees $1,500 to travel, as long as they blog about their experiences. Is there a downside?
10/23/2014 1:59:44 PM
News stories often fit particular molds. Here are a few of the templates to look for.
10/23/2014 1:52:03 PM
Here's how to cut through the preamble and quickly get to what reporters really want to hear.
10/22/2014 1:51:50 PM
The strength of public relations lies in the strategy behind messaging, graphics, and placements. Pros can be on top of their game with these tips.
10/21/2014 1:52:29 PM
The fictional story of how a man dealt with the media scrutiny that came after his wife's disappearance offers a realistic look at what happens in a crisis.
10/20/2014 1:51:32 PM
These tactics can help keep you from digging yourself into a hole when talking to a reporter.
10/20/2014 1:49:43 PM
Some smart SEO and multimedia can make your release something reporters and the public can't miss.
10/16/2014 1:52:02 PM
After a TV argument with actor Ben Affleck about Muslims, Bill Maher deflected questions about it in an interview. Should he have?
10/15/2014 1:51:34 PM
If you're feeling uncreative and more than a little burned out, it may be time to briefly unplug, get active, and find someone to talk to.
10/14/2014 1:52:07 PM
If you're one of the many Netflix subscribers binge-watching the newly added series, you can learn some things along the way.
10/13/2014 1:49:22 PM
Though pros have seen the evolution of many strategies and tactics within the industry, the press release still remains an effective form of communication.
10/13/2014 1:48:24 PM
Trying to buy reporters to write articles about a client is a major, major no-no, yet a content marketing agency attempted to do just that.
10/10/2014 1:51:39 PM
What can you do to a reporter that could potentially cause him or her to write your organization off forever? This.
10/9/2014 1:52:14 PM
Though the NYC event may seem entirely focused on tech and marketing, there are many takeaways for PR pros as well.
10/9/2014 1:51:31 PM