Results for Articles:
Bloggers want to be respected, and they want to feel like they’re valued. Behaving like they’re nothing more than a conduit for your messages is a sure way to make them mad.
4/17/2014 4:00:34 PM
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
4/17/2014 1:58:48 PM
From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.
4/17/2014 1:52:08 PM
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
More and more, public relations professionals are serving in roles similar to those of journalists, with more content reaching the public directly. Transparency is increasingly important.
4/16/2014 1:45:44 PM
As summer internship season edges nearer, Mickey Nall, Ogilvy Atlanta’s managing director, offers some invaluable advice on résumés, interviews, and attitude.
4/15/2014 1:45:27 PM
There’s a fine line between ‘relationship building’ and toadying. When your interactions verge into just telling clients what they want to hear, it’s time to reconsider.
4/11/2014 1:52:25 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.
4/4/2014 1:52:48 PM
Seems Kevin Spacey might have a minor publicity problem on his hands, while Oberto is casing the applicant pool for its missing link. That, and more, in this week’s roundup.
4/3/2014 1:51:44 PM
PR’s reputation as a stressful career has led some pros to say they don’t want their kids to follow in their footsteps. Here’s why one pro would like to see his daughter take up the mantle.
4/1/2014 1:51:47 PM
Pew’s State of the News Media report and an Inkhouse and GMI study each present a portrait of the media that’s increasingly becoming a digital world.
3/31/2014 1:49:12 PM
PowerPoint has earned a reputation as a relic that makes presentations less effective, but it’s a useful tool that speakers often misuse.
3/31/2014 1:47:39 PM
Smaller colleges’ upset victories over big-name teams are part of what make March Madness so exciting. Likewise, small PR firms can sometimes do a better job than the big-name agencies.
3/27/2014 1:51:37 PM