Results for Articles:
How should a new business market itself to consumers? One PR exec says, by sharpening and deepening your organization’s digital presence. Here’s how to do that.
5/27/2016 1:59:54 PM
OK, let’s not castigate newbies exclusively for these missteps—they’re the failings of many a seasoned pro as well. Worry not; these mistakes are easily remedied.
5/27/2016 1:53:05 PM
One communicator distilled his wisdom from three decades into a cheat sheet. The insights include being kind, trusting people, cultivating your mind, generously giving and more.
5/27/2016 1:45:27 PM
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 1:49:47 PM
Competing for journalists’ attention can feel like an exercise in futility, especially when pitches get rejected. Follow these tips to make your stories sizzle.
5/24/2016 1:53:12 PM
The mastermind behind ‘The Real Slim Shady’ can show PR pros steps to prepare—and missteps to avoid—to ensure that your next performance presentation is top-notch.
5/23/2016 1:48:34 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
Using proper keyword and content-creation tactics will help your writing show up on top of search-engine results. Here’s a guide.
5/20/2016 1:52:45 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
5/19/2016 1:49:51 PM
If your PR team is in the doldrums, don’t despair. Here’s how to sail out of mediocre project efforts with renewed energy, hope and inspiration.
5/18/2016 1:49:27 PM
The GOP frontrunner is often called a bully, but his branding of rivals has been ruthlessly effective. What are the PR lessons? How can labels frame the debate—or your brand?
5/17/2016 1:52:33 PM
An election often brings optimum exposure for brands. If you’re interested in voicing an opinion to bring awareness to your organization, consider these tips before diving in.
5/16/2016 1:48:24 PM
It can be tedious and exhausting to recruit top-notch communicators who love what they do. Follow this guide to ensure you bring on the best of the best.
5/16/2016 1:46:40 PM
Customer relationship management software can make media relations tasks less confusing and more efficient. Here’s how to make these tools work for you.
5/13/2016 1:51:44 PM