Results for Articles:
Through the ‘Game of PR’ is less bloody than the popular TV series, the battles communicators wage are no less fierce. Here’s what you can glean from the show’s characters.
6/24/2016 4:00:55 PM
Poor communication blocks getting your great ideas across. Commit to these self-imposed rules to create memorable messages to your PR team, says this expert.
6/24/2016 1:53:56 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
Communicators’ roles have changed along with advancements in technology—and public relations efforts do much more than raise awareness. Here’s how.
6/22/2016 1:49:53 PM
Securing headlines and seeing your news in print can take a lot of hard work, but it's validation of your prowess and relationships. Here's how you can get on journalists' good sides and present them with compelling material.
6/16/2016 1:49:36 PM
The intonation of your voice along with your passion and understanding of your presentation’s subject can make a huge difference in how your audience perceives your speech. Use this guide.
6/14/2016 1:51:42 PM
Aspiring PR pros who want to find success in the competitive world of public relations can rest a little easier. This strategic communications specialist offers a few tips to get ahead.
6/13/2016 1:48:57 PM
Communicators can learn lessons from the way General Mills served up intelligent, helpful information and dealt with the aftermath of an E. coli outbreak.
6/8/2016 1:52:41 PM
Clients come and go, but the good ones often stick with you for your honesty, integrity and efficiency. When your visions don’t align right away, don’t give up. Employ these approaches.
6/8/2016 1:49:17 PM
What does it take to sell yourself as brand rep for a household name? Tirelessness, imagination, thinking about your target brand every minute, endless, deep brand research. That’s just the start.
6/7/2016 1:53:33 PM
Moral outrage at an incident involving your organization or your client’s industry can hamper your job performance. Here’s how to prepare yourself when the media storm heads your way.
6/3/2016 1:52:53 PM
PR pros and corporate communicators juggle a multitude of tasks each and every day. Don’t feel pressured to take on unnecessary extra work. Here’s how you can politely decline.
6/2/2016 1:51:13 PM
Agency PR pros shared their advice to honing media relations skills. Compare your recent pitches to their insights to make sure you’re not missing the mark.
6/1/2016 1:53:34 PM
Communication is an art enhanced by a greater art—the art of silence, says the Canadian author. Americans will of course be dubious. We like to talk—loudly.
6/1/2016 1:49:24 PM
How should a new business market itself to consumers? One PR exec says, by sharpening and deepening your organization’s digital presence. Here’s how to do that.
5/31/2016 1:49:54 PM