Results for Articles:
Opting to shut out your competitors can be detrimental. Instead, join a community of PR practitioners, and everyone, including you, will benefit.
4/1/2015 1:59:33 PM
On April Fools' day, a good many brands will issue hoax announcements. Here's why you shouldn't.
4/1/2015 1:52:43 PM
A huge part of the job of PR is turning data into narratives, and vice versa. Here's how to pull it off elegantly.
4/1/2015 1:51:41 PM
Top executives aren't required to step up and communicate in every scenario, but there are a handful in which their presence is a huge boon, if not a necessity.
3/31/2015 1:52:31 PM
According to this PR pro, telling people that PR is something that can be knocked out in no time is misleading.
3/31/2015 1:51:37 PM
Clean out the cobwebs and spruce up your communication efforts with these techniques.
3/30/2015 1:51:29 PM
PR deserves a spot at the table alongside advertising and marketing, but it'll take some work to get there.
3/27/2015 1:51:22 PM
The survey of North American journalists reveals that many turn to online profiles and media coverage to form impressions prior to sitting down with executives.
3/26/2015 1:51:07 PM
Including elements such as photos and videos in your releases can increase the chances a publication will pick up your story. Here's how to boost your chances.
3/20/2015 1:52:34 PM
Press releases can once again top results in Google News, but it's a gift PR practitioners should use wisely, lest Google take away the privilege.
3/19/2015 1:51:04 PM
Some comms pros say you don't necessarily have to love the product or service you're promoting, especially if you're a consultant.
3/18/2015 1:51:35 PM
It can be effective, but the long-term fallout may be damaging. Here are some alternative approaches.
3/13/2015 1:52:28 PM
Tips for how to land a big interview abound, but what should one do when the interview is impending? These training tips should help.
3/12/2015 1:52:30 PM
The online world can be a trove of experts and contacts in the communications industry. Here’s how you can take advantage of it.
3/11/2015 1:51:17 PM
A PR Week study found that wage inequality has grown substantially over the past year. Here's one prominent woman in PR's take on the figures.
3/10/2015 1:52:32 PM