Results for Articles:
Editors don't have much time to sift through the dozens of pitches they receive. Here are some ways to make sure yours is an attention-grabber.
7/6/2015 4:00:12 PM
Sometimes, even though it seems like you're being crystal clear that you're not interested, someone looking to sell a product or idea will just keep emailing.
7/1/2015 1:51:37 PM
These tips will help you navigate the rocky road of less-than-ideal business relationships.
7/1/2015 1:49:33 PM
As the fallout from the Supreme Court decision settles, politicians and medical entities must make explanations of ‘Obamacare’ easier for their audiences to understand.
6/29/2015 1:48:26 PM
For this PR pro, bigger is quite obviously better.
6/26/2015 1:52:19 PM
Traditional client meetings and RFPs rarely reveal which agency is truly best for the task at hand. Here are some ways to get a truer picture.
6/26/2015 1:51:27 PM
The New York Times recently revealed that employees with the agency had altered several celebrity clients’ pages, in violation of the website’s terms of service.
6/25/2015 1:51:49 PM
The network’s chairman, Andrew Lack, announced the anchor would get a ‘second [chance]’ in his new role at MSNBC, while Holt’s took over ‘NBC Nightly News.’ Williams gave another apology in an interview with Matt Lauer.
6/22/2015 1:48:58 PM
Complaints about agencies abound, but shouldn't it work both ways? Clients have some responsibility in the relationship, too.
6/19/2015 1:49:37 PM
PR pros who come from the world of journalism have the advantage of knowing reporters' schedules and preferences, but there's a lot of guessing involved, too.
6/18/2015 1:52:26 PM
The shape of a reporter's workplace is changing rapidly. Don't make assumptions when you pitch.
6/17/2015 1:51:49 PM
Campaigns can and should vary by audience, industry and objective, but a few elements work no matter what the goal.
6/12/2015 1:52:25 PM
Journalists don't have an abundance of time, so brevity can help you win with media relations.
6/12/2015 1:51:14 PM
Some reporters and PR pros seem dead set on believing that the relationship must be adversarial. This author thinks otherwise.
6/9/2015 1:52:00 PM
If you find some unwanted search results for yourself or your brand, there is help.
6/5/2015 1:51:07 PM