Results for Articles:
Interviews can be stressful, but these steps can help even the most inexperienced speaker look like a caped crusader.
9/19/2014 4:00:21 PM
The outrage over Apple's decision to upload a U2 album to its users' devices was widespread; PR pros would do well to learn from it.
9/19/2014 1:59:10 PM
Coming up with a good PR pitch can be hard, but these tips can help create a shiny new campaign.
9/19/2014 1:51:10 PM
If a client isn't responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.
9/18/2014 1:52:06 PM
PR pros know to make pitches relevant so it doesn't end up in the trash, but many ignore this principle. Learn how to implement it again.
9/18/2014 1:51:47 PM
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here's what she found.
9/17/2014 1:52:06 PM
As the old saying goes, you get what you pay for.
9/17/2014 1:51:45 PM
The ending of a press release, like any good story, is the most powerful part. Are you closing strong?
9/12/2014 1:49:24 PM
Inkhouse PR is attempting to do away with, or at least severely cut back, on 'the nasty nibbler' that is email outside business hours.
9/10/2014 1:51:56 PM
If executives in your organization insist on pumping out press releases to fill a quota, they're doing more harm than good.
9/9/2014 1:51:58 PM
A client's conspicuous absence in a story is something that happens to the best of us. Learning how to cope will help you move forward.
9/5/2014 1:53:50 PM
Clients will appreciate it when you keep it short, avoid cluttering up their inboxes, and keep away from the "reply all" button.
9/4/2014 1:46:00 PM
Though they lived many, many decades ago, the United States' chief executives knew their stuff about relationships and public perception.
9/3/2014 1:53:51 PM
If you're only sending your releases to reporters, or only posting them to your website, you could be doing so much more. They're versatile.
8/29/2014 1:46:18 PM
For PR professionals and their clients, no news is decidedly not good news.
8/29/2014 1:45:02 PM