Results for Articles:
Finding the right clientele for you or your agency to represent is a lot like dating. Here’s how you can find a working relationship made in heaven.
7/29/2016 4:00:12 PM
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
7/29/2016 1:59:09 PM
For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
7/29/2016 1:53:26 PM
One hit in a big tourism news outlet can justify your entire summer budget. Here are three pointers for breaking through, courtesy of an industry veteran.
7/28/2016 1:46:40 PM
The way it handled its online outreach during the Republican National Convention can be a guide for community managers.
7/27/2016 1:46:07 PM
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
7/26/2016 1:53:15 PM
Even if you have a fantastic product or service, your communications efforts will fall flat without the proper statements. Here’s how you can readjust if yours isn’t working out.
7/26/2016 1:47:50 PM
Fans of the show have watched attorneys plot and carry out strategic moves and countermoves. PR pros can take a page from the drama’s playbook.
7/22/2016 1:53:44 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Google has changed, and so should communicators. Here are three common blunders that can undermine your efforts when you use its mobile-first apps.
7/21/2016 1:47:23 PM
PR pros know the importance of networking, but these common missteps when connecting online can doom a relationship before it begins.
7/20/2016 1:46:15 PM
The Broadway smash hit about one of America’s founding fathers has captured the hearts of theatergoers nationwide. Here’s how you can emulate that success.
7/15/2016 1:45:18 PM
Do you often feel confused when faced with defining what your PR prowess actually is? You’re not alone. Instead of throwing in the towel, move forward in your career with these helpers.
7/14/2016 1:49:12 PM
The text-messaging technology could be the basis for micro-journalism on a macro scale, with significant manifestations for PR pros, marketers and internal communicators, as well.
7/13/2016 1:45:05 PM