Results for Articles:
Wondering why your competitors get coverage that you often don't? A little research can go a long way.
10/1/2014 4:00:39 PM
There isn't always a clear distinction between what's ethical and what isn't, but if it feels wrong, it probably is.
10/1/2014 1:59:22 PM
Are spur-of-the moment decisions potentially dangerous? Or does overthinking hurt more?
10/1/2014 1:51:58 PM
As income inequality becomes more and more of an issue for the public, it's going to become more of a factor in PR.
9/29/2014 1:48:44 PM
Companies that do good for their communities earn a lot more than just good feelings for their executives.
9/26/2014 1:53:53 PM
If your agency values technology and technical know-how over building relationships, it's not going to be as successful as those that do.
9/25/2014 1:51:06 PM
Many companies need PR, marketing, and social media help; these tips and resources will help you find opportunities and stand out from the crowd.
9/24/2014 1:49:47 PM
A few simple steps can change your pitch from one that gets ignored into one that is adored.
9/23/2014 1:52:18 PM
Interviews can be stressful, but these steps can help even the most inexperienced speaker look like a caped crusader.
9/22/2014 1:51:21 PM
The outrage over Apple's decision to upload a U2 album to its users' devices was widespread; PR pros would do well to learn from it.
9/22/2014 1:48:10 PM
Coming up with a good PR pitch can be hard, but these tips can help create a shiny new campaign.
9/19/2014 1:51:10 PM
If a client isn't responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.
9/18/2014 1:52:06 PM
PR pros know to make pitches relevant so it doesn't end up in the trash, but many ignore this principle. Learn how to implement it again.
9/18/2014 1:51:47 PM
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here's what she found.
9/17/2014 1:52:06 PM
As the old saying goes, you get what you pay for.
9/17/2014 1:51:45 PM