Results for Articles:
Even if you have a fantastic product or service, your communications efforts will fall flat without the proper statements. Here’s how you can readjust if yours isn’t working out.
7/22/2016 4:00:50 PM
Fans of the show have watched attorneys plot and carry out strategic moves and countermoves. PR pros can take a page from the drama’s playbook.
7/22/2016 1:53:44 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Google has changed, and so should communicators. Here are three common blunders that can undermine your efforts when you use its mobile-first apps.
7/21/2016 1:47:23 PM
PR pros know the importance of networking, but these common missteps when connecting online can doom a relationship before it begins.
7/20/2016 1:46:15 PM
The Broadway smash hit about one of America’s founding fathers has captured the hearts of theatergoers nationwide. Here’s how you can emulate that success.
7/15/2016 1:45:18 PM
Do you often feel confused when faced with defining what your PR prowess actually is? You’re not alone. Instead of throwing in the towel, move forward in your career with these helpers.
7/14/2016 1:49:12 PM
The text-messaging technology could be the basis for micro-journalism on a macro scale, with significant manifestations for PR pros, marketers and internal communicators, as well.
7/13/2016 1:45:05 PM
PR and marketing have long been on a collision course. Agency execs that don’t adapt to the industry’s new model could soon be left in the dust. Here’s how you can adjust and thrive.
7/12/2016 1:53:03 PM
The BBC comedy is hitting the big screen this summer, but communicators can gain more than just laughs from its characters. Check out these industry insights.
7/12/2016 1:46:52 PM
Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.
7/11/2016 1:49:04 PM
Improved relations with your target audiences and better website rankings have more in common than you think. Here’s why—and how—PR pros should combine these two campaigns.
7/8/2016 1:52:08 PM
If you show up on Skype for a job interview in PJs, bed-blanket fuzz balls nestled in your curly brown locks, you may be a tad too casual, even for the hip PR firm you want to hire you.
7/8/2016 1:46:23 PM
The growing technology promises to be the most powerful communications tool yet. Here’s how you can use it to immerse your consumers in your organization’s stories.
7/7/2016 1:47:47 PM