Results for Articles:
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
Media relations can feel like an uphill battle for PR pros trying to secure coverage. A recent survey says that ineffective newsrooms are to blame.
4/27/2016 1:49:11 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
You’re wondering: Should I put what kind of coffee I drink on my résumé? No. Just mention it in your cover letter.
4/25/2016 1:48:44 PM
Pitching and working with journalists is fairly straightforward, but it’s not easy to build a successful relationship. Use these power tips to ensure your news—and client—gets covered.
4/22/2016 1:52:09 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
Communicators can power their content and boost pitching prowess with these insights from this creative job application.
4/21/2016 1:53:10 PM
Although there can be gray areas in communications, there are some definite taboos when managing clients and the media. Etiquette is important. Here are a few rules to adopt.
4/19/2016 1:51:10 PM
The popular Florida theme park’s staff makes sure that patrons feel like they’re at the “happiest place on Earth.” Here’s how you can give your accounts the same treatment.
4/18/2016 1:51:03 PM
Working in communications can be exciting and satisfying, but that doesn’t mean a career in public relations is all roses. Here are a few common challenges.
4/15/2016 1:49:00 PM
Communicators can post short pitches accompanied by images hoping to attract journalists' attention. When a reporter swipes right, a messaging feature appears.
4/14/2016 1:49:25 PM
It’s possibly the worst nightmare in public speaking: While the audience waits, you lose your visuals, PowerPoint slides and storyline. Here’s how to save the day.
4/13/2016 1:51:49 PM
Whether you’re terrified of speaking in front of an audience or a seasoned presenter looking for ways to improve, these tips can help you ace your next speech.
4/12/2016 1:48:05 PM
The show’s lead, Frank Underwood, will do anything to stay on top. Though many of his methods are underhanded, PR pros can still clean useful advice from the character.
4/11/2016 1:49:51 PM
If you can no longer work with a troublesome client, it’s time to cut the cord and move on. Here’s how you can do it without burning your bridges.
4/8/2016 1:51:07 PM