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Great art connects with people instantaneously, on a gut level. Great pitches do the same thing.
12/9/2013 5:00:56 PM
The former political prisoner and South African president spent most of his 95 years fighting oppression. He shared wisdom that could apply to politics, PR, communications, or many other walks of life.
12/9/2013 2:47:16 PM
As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.
12/6/2013 2:52:34 PM
Tips on everything from how to get the audience to like you, to how to make yourself feel more confident, to how to make sure the audience remembers your points.
12/4/2013 2:51:27 PM
Is the press release dead? Not yet, says a PR Newswire exec. Those old releases are content that keep resurfacing in searches—if you do it right.
12/3/2013 2:51:06 PM
Whether they imply something that probably isn’t the speaker’s intent, are overused, or are simply offensive, these terms are all highly problematic.
12/3/2013 2:45:48 PM
An experiment proves that a few differences in body language can make a huge difference in how well an audience takes in what a presenter says.
11/27/2013 2:47:59 PM
Even if you get everything else right—the communication channels and tactics—these oversights can make your well-laid plans go awry.
11/26/2013 2:51:24 PM
A few things you might see as helpful suggestions may actually come off as combative or just plain confusing.
11/22/2013 2:52:40 PM
Big firms have more resources they can use to seduce you to their side, but that can come at a cost of money, time, and reputation.
11/22/2013 2:51:26 PM
Sometimes landing the big client you wanted turns out to be a huge headache. Keep an eye out for the warning signs.
11/15/2013 2:52:28 PM
PR pros are known for getting things done, but they aren’t often known for their tidy workspaces. Those two things are more related than you might think.
11/12/2013 2:52:43 PM
People who write online about homemaking and family tend to prefer the nomenclature ‘lifestyle bloggers.’ Better yet, call them by their names.
11/11/2013 2:53:35 PM
Work with enough clients, and odds are you’re going to come across one whose business is just not your bailiwick. Garbage, for instance. Time to hit the books.
11/11/2013 2:47:46 PM
Former CEO Chip Wilson’s wife Shannon attempted to right the ship in a Bloomberg TV interview, but the damage was done.
11/8/2013 2:52:41 PM