Results for Articles:
A communicator’s work is hard—and sometimes misunderstood—but many wouldn’t swap professions for anything else. Here’s why PR pros love what they do.
2/8/2016 2:48:43 PM
The former TV journalist offers crucial insights into the terrible yet common practices that land pitches in the recycle bin and earn the sender nothing but derisive laughter.
2/8/2016 2:47:29 PM
The jobs and responsibilities of communicators in PR firms have changed drastically over the past decade. Here’s what’s different, along with how you can adapt.
2/5/2016 2:52:43 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Understanding those you serve and adjusting your strategies to fit makes business relationships much more fruitful. One PR pro shares wisdom from both sides.
2/4/2016 2:51:50 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
2/1/2016 2:48:09 PM
Many news outlets are embracing the mobile social media platform as a way to get their content in front of younger audiences. Here’s why you should join them.
1/29/2016 2:52:33 PM
The GOP front-runner is no newbie when it comes to public speaking. His polarizing rhetoric aside, it’s tough to deny his ability to rev up an audience. Here are lessons for PR pros.
1/28/2016 2:51:31 PM
Strategies to crafting and distribute media relations copy has changed, especially as more PR pros turn to digital media. Use this infographic as a guide.
1/26/2016 2:49:26 PM
A major winter storm is bearing down on the East Coast. Fashion your comms strategy to handle whatever professional blizzard might come your way.
1/25/2016 2:48:17 PM
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
1/25/2016 2:47:25 PM
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
1/22/2016 2:51:24 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM
A lot can be learned from a great public speaker. One of most eloquent speakers, Dr. Martin Luther King Jr., is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was so successful.
1/20/2016 2:47:05 PM