Results for Articles:
Clients can go into relationships with PR pros harboring pie-in-the sky ideas about instantaneous, national exposure. You have to bring them back down to Earth.
12/11/2013 2:49:06 PM
Some journalists might not like it very much and it can occasionally lead to problems, but it’s a revenue source that can’t be denied. Readers like it, too.
12/10/2013 2:48:30 PM
Having trouble getting the press' attention? Be a first responder. Help reporters when there's nothing in it for you. And rewrite that Twitter profile—even if you are a yoga-loving birdwatcher.
12/9/2013 2:49:31 PM
From the beginning to the end of the pitching process, videos and infographics can give your work some extra juice.
12/6/2013 2:47:39 PM
If you’re not careful, the holidays can be a depressing time, personally and professionally. These steps will help you avoid the year-end doldrums.
12/3/2013 2:52:55 PM
Strategic thinking could mean the difference between a lowly job and a promotion, or a mediocre business and a thriving one. Here are the habits you need to become more strategic.
11/25/2013 2:46:05 PM
From the obvious things like smartphones to some less-intuitive avenues (print, anyone?), these are the trends communications pros should keep on their radar as we cruise into 2014.
11/21/2013 2:48:30 PM
An interview isn’t a conversation with another person, though that’s what it seems to be at the time. It’s a public statement to a wide audience. Always keep that in mind.
11/19/2013 2:47:21 PM
A blogger that is being paid to write favorably about a brand’s products or services has to disclose the relationship, period, says the Advertising Standards Authority.
11/15/2013 2:56:41 PM
Failing to follow up with candidates, leading them on, or dragging things out can leave a sour taste in everyone’s mouth.
11/15/2013 2:49:37 PM
Work with enough clients, and odds are you’re going to come across one whose business is just not your bailiwick. Garbage, for instance. Time to hit the books.
11/11/2013 2:47:46 PM
With PR clients, sometimes ‘no’ really means ‘no.’ Sometimes it means something else, like maybe the client needs more information. Keep the conversation going.
11/8/2013 2:49:40 PM
While riling a journalist may sound like fun, you should avoid it for the sake of future news coverage. Keep these annoyances out of your pitches.
11/6/2013 2:51:32 PM
Stories need more than just plots and settings. They should have characters, conflict, and themes, too.
11/5/2013 2:51:38 PM
Employees will doubt you, you'll run out of ideas for posts, and you'll want to quit. But fear not. Your blog will survive.
10/23/2013 1:48:56 PM