Results for Articles:
PR deserves a spot at the table alongside advertising and marketing, but it'll take some work to get there.
3/27/2015 1:51:22 PM
The survey of North American journalists reveals that many turn to online profiles and media coverage to form impressions prior to sitting down with executives.
3/26/2015 1:51:07 PM
Press releases can once again top results in Google News, but it's a gift PR practitioners should use wisely, lest Google take away the privilege.
3/19/2015 1:51:04 PM
Some comms pros say you don't necessarily have to love the product or service you're promoting, especially if you're a consultant.
3/18/2015 1:51:35 PM
The online world can be a trove of experts and contacts in the communications industry. Here’s how you can take advantage of it.
3/11/2015 1:51:17 PM
The pool of publications to which marketers and PR practitioners can go is shrinking. It's time to adapt.
3/6/2015 2:51:56 PM
PR pros can use a new, not-safe-for-work font to see just how many buzzwords are in their writing. What if there were similar devices to head off common embarrassments?
3/5/2015 2:51:20 PM
These digital services and apps can help public relations pros better fuel their branding efforts.
3/4/2015 2:51:02 PM
If these PR veterans knew what they know now in their youth, they maybe would have avoided these mistakes.
2/26/2015 2:51:26 PM
This infographic from Ervin & Smith offers some helpful tips for making your news more visible on the wires.
2/24/2015 2:51:34 PM
Reporters are highly active on the microblogging platform, and savvy communicators can take advantage of the opportunities it brings. Here’s how to do it.
2/23/2015 2:48:13 PM
The author of the mega-popular book series said she wanted her title character to be neither all bad nor all good. PR can be a lot like that, too.
2/20/2015 2:51:18 PM
Here's how to ask someone to be your PR Valentine.
2/16/2015 2:48:00 PM
Whether you're trying to woo a potential soulmate or make a connection with a reporter, the building blocks of a great first impression are the same.
2/13/2015 2:51:12 PM
The hashtag trended globally on Twitter for nearly 24 hours, and the insights weren't just for reporters.
2/12/2015 2:51:00 PM