Results for Articles:
A source who misled a New York magazine reporter has hired a public relations agency to help him through the mess. Maybe it’s not such a bad idea.
12/18/2014 2:51:18 PM
A new survey has found that the public perceives PR pros as smart, but also duplicitous. Is that a problem that needs fixing?
12/15/2014 2:48:46 PM
PR professionals and communicators are still trying to figure out the mostly new landscape of the Web. Some of the big differences between digital and traditional PR are philosophical.
12/12/2014 2:47:51 PM
Since 2004, the number of working journalists has fallen precipitously and the industry landscape has changed in other ways, but the field’s influence seems to be growing.
12/11/2014 2:51:11 PM
Your PR plans need maintenance just like a car or a home does. Here's how to ensure it's ready for a long, cold winter.
12/8/2014 2:46:36 PM
Selecting a communications team is daunting task for many business owners. These inquiries can help with deciding if an agency is the right fit.
11/21/2014 2:51:40 PM
Don't let the money spent on branding and media relations go to waste with an angry response to a negative Yelp comment. Pros can use these tips to calm angry consumers and repair a company's reputation.
11/12/2014 2:52:50 PM
Is an upcoming client event worrying you and keeping you up at night? Here are some good ways to avoid a disaster.
11/11/2014 2:48:15 PM
Why did a business rival's press release get media coverage when yours didn't? It's worth researching to find out.
11/6/2014 2:52:03 PM
Digital media serves to enhance communication efforts, but only if pros focus on building relationships and avoid manipulation.
11/5/2014 2:48:49 PM
A rejected pitch is an opportunity to figure out what you can be doing to better nab the attention of reporters.
10/31/2014 1:48:52 PM
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it's not for everyone. Just ask Mr. Splashy Pants.
10/30/2014 1:51:22 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
The newspapers that are doing well are getting there with reinvigorated newsrooms and meaningful messages. Content marketers can learn from that.
10/27/2014 1:48:46 PM
Cause-related marketing can be a win for both the brand and the benefitting cause. Pros can learn to pick the ultimate strategy with these considerations.
10/23/2014 1:48:44 PM