Results for Articles:
These tips will help you navigate the rocky road of less-than-ideal business relationships.
7/1/2015 1:49:33 PM
Traditional client meetings and RFPs rarely reveal which agency is truly best for the task at hand. Here are some ways to get a truer picture.
6/26/2015 1:51:27 PM
The New York Times recently revealed that employees with the agency had altered several celebrity clients’ pages, in violation of the website’s terms of service.
6/25/2015 1:51:49 PM
Not everyone a PR pro works with will be a good fit for the client or your firm. Here's how to gracefully end business relationships that aren't working.
6/24/2015 1:47:36 PM
Complaints about agencies abound, but shouldn't it work both ways? Clients have some responsibility in the relationship, too.
6/19/2015 1:49:37 PM
The shape of a reporter's workplace is changing rapidly. Don't make assumptions when you pitch.
6/17/2015 1:51:49 PM
Journalists don't have an abundance of time, so brevity can help you win with media relations.
6/12/2015 1:51:14 PM
If you wouldn’t wear something in front of your date’s parents, it’s not appropriate for the office.
6/9/2015 1:48:30 PM
The Associated Press and other content creators are turning to software to write numbers-based stories for them. Should that change how PR pros approach pitches?
6/4/2015 1:59:05 PM
Leadership is a skill separate from managing accounts and communications, yet people who are good at those things often get promoted. Maybe that's not the best approach.
6/4/2015 1:51:30 PM
Sometimes it's not an agency's fault when it gets dumped by a client. Sometimes it is. Often, both parties are to blame. These are sure signs of trouble.
5/27/2015 1:51:34 PM
Here are pros and cons to both sides of the public relations coin.
5/20/2015 1:51:00 PM
If you're gearing up to start a PR internship in the next few weeks, here are some ways to make the most of it.
5/18/2015 1:48:34 PM
Instead of pressing and prodding to get the reporter's attention, a gentler approach may be the thing.
5/12/2015 1:51:52 PM
PR and marketing pros, finding the position you’ve always wanted doesn’t have to involve filling out endless applications and sending resumes.
5/6/2015 1:51:54 PM