Results for Articles:
On Thursday, the United Kingdom voted to leave the European union. The move has caused swift reactions worldwide and unrest in the global economy.
6/27/2016 1:46:09 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
Securing headlines and seeing your news in print can take a lot of hard work, but it's validation of your prowess and relationships. Here's how you can get on journalists' good sides and present them with compelling material.
6/16/2016 1:49:36 PM
Crafting and sharing outstanding content can be difficult. Stand out from the crowd with these tips from UPS, Children’s Mercy Hospital and Kind Snacks.
6/14/2016 1:46:25 PM
Clients come and go, but the good ones often stick with you for your honesty, integrity and efficiency. When your visions don’t align right away, don’t give up. Employ these approaches.
6/8/2016 1:49:17 PM
Communication is an art enhanced by a greater art—the art of silence, says the Canadian author. Americans will of course be dubious. We like to talk—loudly.
6/1/2016 1:49:24 PM
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 1:49:47 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
5/19/2016 1:49:51 PM
If your PR team is in the doldrums, don’t despair. Here’s how to sail out of mediocre project efforts with renewed energy, hope and inspiration.
5/18/2016 1:49:27 PM
An election often brings optimum exposure for brands. If you’re interested in voicing an opinion to bring awareness to your organization, consider these tips before diving in.
5/16/2016 1:48:24 PM
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
5/13/2016 1:49:07 PM
One hit in a top outlet can push your product or story over the top. Here are three ways to make sure your pitches survive the newsroom email gauntlet.
5/12/2016 1:49:43 PM
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/4/2016 1:49:48 PM