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Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
Doing your job duties, even if you do them exceptionally well, may not be enough to make you a true star in your workplace. Try these activities to raise your profile even further.
8/20/2014 1:56:55 PM
An Edelman blog post about viewing Robin Williams' suicide as a carpe diem moment was misguided, and made the PR profession look bad.
8/18/2014 1:49:52 PM
Reporters don't have time to read a flowery novella full of self-congratulation. Give them verifiable information, and they'll respond.
8/15/2014 1:52:25 PM
A lengthy article in The Atlantic examines the reasons why women have nearly two-thirds of PR jobs. There is a litany of reasons.
8/14/2014 1:52:40 PM
Spin is, in a word, lying. That's not what ethical PR professionals do.
8/14/2014 1:45:25 PM
Agencies including Weber Shandwick, Waggener Edstrom Worldwide, and WPP, the parent company of Ogilvy and Burson Marsteller, have made the bold step.
8/6/2014 1:52:25 PM
PR practitioners know that bad news simply gets more attention than good news does. That's even true for the PR profession itself.
8/1/2014 1:52:14 PM
Making your pitch eye-catching, convenient, and convincing is the way to grab a reporter's attention.
8/1/2014 1:45:56 PM
Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros.
7/30/2014 1:52:00 PM
Putting the right person in the position of working directly with a PR agency can save everyone a lot of frustration.
7/18/2014 1:52:58 PM
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM
If you want your press release to get you demonstrable results, it's a matter of quality over quantity.
7/11/2014 1:46:18 PM
A well-kept inbox is just as important as an organized desk or a highly maintained calendar. It’s all about saving precious time, so meet the delete.
7/9/2014 1:52:40 PM
Major brands including Mars and Anheuser Busch are extending their payment terms to as long as 120 days. That puts a lot of financial pressure on agencies.
7/9/2014 1:46:34 PM