Results for Articles:
Journalists have to think more and more about video and shareability when they write stories. Here's how you can help them with those things.
1/29/2015 2:51:28 PM
According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.
1/27/2015 2:51:06 PM
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
1/26/2015 2:48:05 PM
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.
1/23/2015 2:51:54 PM
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
1/21/2015 2:51:12 PM
A reporter's wealth of industry knowledge may seem like a natural fit for coaching clients, but there's an obvious conflict of interest, as one TV news anchor found out.
1/19/2015 2:49:52 PM
The practice of media relations isn't just about landing stories. The best PR pros work to maintain and foster relationships with editors and reporters. Here are some ways to do that.
1/15/2015 2:51:27 PM
Public relations is more than publicity and press hits. Communications pros should look beyond journalists and instead target their organization's audiences.
1/9/2015 2:51:37 PM
A source who misled a New York magazine reporter has hired a public relations agency to help him through the mess. Maybe it’s not such a bad idea.
12/18/2014 2:51:18 PM
A new survey has found that the public perceives PR pros as smart, but also duplicitous. Is that a problem that needs fixing?
12/15/2014 2:48:46 PM
PR professionals and communicators are still trying to figure out the mostly new landscape of the Web. Some of the big differences between digital and traditional PR are philosophical.
12/12/2014 2:47:51 PM
Since 2004, the number of working journalists has fallen precipitously and the industry landscape has changed in other ways, but the field’s influence seems to be growing.
12/11/2014 2:51:11 PM
Your PR plans need maintenance just like a car or a home does. Here's how to ensure it's ready for a long, cold winter.
12/8/2014 2:46:36 PM
Selecting a communications team is daunting task for many business owners. These inquiries can help with deciding if an agency is the right fit.
11/21/2014 2:51:40 PM
Don't let the money spent on branding and media relations go to waste with an angry response to a negative Yelp comment. Pros can use these tips to calm angry consumers and repair a company's reputation.
11/12/2014 2:52:50 PM