Results for Articles:
Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros.
7/29/2014 1:59:00 PM
Putting the right person in the position of working directly with a PR agency can save everyone a lot of frustration.
7/18/2014 1:52:58 PM
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM
If you want your press release to get you demonstrable results, it's a matter of quality over quantity.
7/11/2014 1:46:18 PM
A well-kept inbox is just as important as an organized desk or a highly maintained calendar. It’s all about saving precious time, so meet the delete.
7/9/2014 1:52:40 PM
Major brands including Mars and Anheuser Busch are extending their payment terms to as long as 120 days. That puts a lot of financial pressure on agencies.
7/9/2014 1:46:34 PM
Here are some ways you can tell whether your pitch meeting with an agency is full of people with whom you’ll be working, or people you’ll never see again.
6/24/2014 1:52:35 PM
Is this good for PR and bad for journalism?
6/19/2014 1:54:48 PM
Do you want to significantly increase your press release’s visibility? Just add a few visuals, a new study by PR Newswire says. However, 86 percent of press releases don’t include any visuals at all.
6/18/2014 1:49:42 PM
Experience, tools, integrity, and compatibility are all components of a fulfilling client/agency relationship. Don’t just assume you’ll get those things from the agency you choose.
6/4/2014 1:45:03 PM
Chitra Nawbatt of CTV’s Business News Network and Lauren Young of Thomson Reuters shared insights in a webinar by NASDAQ OMX and Ragan Communications.
5/30/2014 1:53:44 PM
It certainly isn’t illegal to pay a blogger to endorse a new product, but you should be aware of the regulations that come along with a sponsorship.
5/27/2014 1:52:14 PM
At least one popular blogger has thrown in the towel. A blogger who’s still going strong wonders whether he and others should follow suit.
5/23/2014 1:52:24 PM
The CEO of the world’s largest public relations firm was part of a Forbes panel discussing the future of the two disciplines and how they are coming together.
5/20/2014 1:50:34 PM
The first thing to do is change your perception of the question. Don’t take it as an attack; welcome it as an opportunity to correct a misunderstanding.
5/9/2014 1:49:16 PM