Results for Articles:
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
7/26/2016 1:53:15 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
Do you often feel confused when faced with defining what your PR prowess actually is? You’re not alone. Instead of throwing in the towel, move forward in your career with these helpers.
7/14/2016 1:49:12 PM
PR and marketing have long been on a collision course. Agency execs that don’t adapt to the industry’s new model could soon be left in the dust. Here’s how you can adjust and thrive.
7/12/2016 1:53:03 PM
Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.
7/11/2016 1:49:04 PM
If you show up on Skype for a job interview in PJs, bed-blanket fuzz balls nestled in your curly brown locks, you may be a tad too casual, even for the hip PR firm you want to hire you.
7/8/2016 1:46:23 PM
On Thursday, the United Kingdom voted to leave the European union. The move has caused swift reactions worldwide and unrest in the global economy.
6/27/2016 1:46:09 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
Securing headlines and seeing your news in print can take a lot of hard work, but it's validation of your prowess and relationships. Here's how you can get on journalists' good sides and present them with compelling material.
6/16/2016 1:49:36 PM
Crafting and sharing outstanding content can be difficult. Stand out from the crowd with these tips from UPS, Children’s Mercy Hospital and Kind Snacks.
6/14/2016 1:46:25 PM
Clients come and go, but the good ones often stick with you for your honesty, integrity and efficiency. When your visions don’t align right away, don’t give up. Employ these approaches.
6/8/2016 1:49:17 PM
Communication is an art enhanced by a greater art—the art of silence, says the Canadian author. Americans will of course be dubious. We like to talk—loudly.
6/1/2016 1:49:24 PM
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 1:49:47 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM