Results for Articles:
Are you inquisitive, adaptable and a big-picture thinker? If so, you may have what it takes to lead a PR team.
9/30/2014 1:45:32 PM
Beyoncé famously put out an album with no promotion or publicity leading up to it. Some of her other clever PR moves can be instructive.
9/26/2014 1:47:59 PM
Drink makers including Coke, Pepsi and Dr Pepper vowed to cut Americans’ calorie consumption from sugary drinks by 20 percent by 2025.
9/25/2014 1:48:50 PM
Many companies need PR, marketing, and social media help; these tips and resources will help you find opportunities and stand out from the crowd.
9/24/2014 1:49:47 PM
Take a look at these common-sense considerations for good PR measurement and PR campaign planning. How many of these tactics do you routinely employ?
9/23/2014 1:45:25 PM
You shouldn't take every interview that comes your way. Tell the reporter "no" if you're in any of these situations.
9/16/2014 1:51:33 PM
If executives in your organization insist on pumping out press releases to fill a quota, they're doing more harm than good.
9/9/2014 1:51:58 PM
Clients will appreciate it when you keep it short, avoid cluttering up their inboxes, and keep away from the "reply all" button.
9/4/2014 1:46:00 PM
For PR professionals and their clients, no news is decidedly not good news.
8/29/2014 1:45:02 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
Doing your job duties, even if you do them exceptionally well, may not be enough to make you a true star in your workplace. Try these activities to raise your profile even further.
8/20/2014 1:56:55 PM
An Edelman blog post about viewing Robin Williams' suicide as a carpe diem moment was misguided, and made the PR profession look bad.
8/18/2014 1:49:52 PM
Reporters don't have time to read a flowery novella full of self-congratulation. Give them verifiable information, and they'll respond.
8/15/2014 1:52:25 PM
A lengthy article in The Atlantic examines the reasons why women have nearly two-thirds of PR jobs. There is a litany of reasons.
8/14/2014 1:52:40 PM
Spin is, in a word, lying. That's not what ethical PR professionals do.
8/14/2014 1:45:25 PM