Results for Articles:
The shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry.
10/23/2012 1:48:59 PM
You’ve done your research. Targeted your pitch, and—crickets. It’s frustrating. The author knows, and she wants to help.
7/25/2012 1:55:12 PM
A producer turned PR pro enlisted her former colleagues to help explain what works and what doesn’t when pitching TV news.
5/18/2012 1:58:33 PM
The practice of public relations goes all the way back to Julius Caesar. Who knew?
3/13/2012 1:47:14 PM
The Vocus State of the Media report was unveiled recently and it shows a media world that is evolving. Here’s how it affects public relations.
1/27/2012 2:54:44 PM
In the first installment on a series on measurement, the author explains how to make sure your boss or client is satisfied with your measurement efforts.
1/17/2012 2:52:46 PM
Brands are shunning traditional media in favor of social media to reach audiences—but they could be doing more. Here are some ideas.
10/21/2011 1:53:54 PM
Not only will it communicate your client’s message more effectively, but also it help your message stand out among a crowded field of pitches.
10/6/2011 1:51:00 PM
Instead of blasting a release to the media, trying winning coverage with one of these techniques.
9/6/2011 1:56:56 PM
Sure, it’s not the military and the medical field, but public relations can be rough. Here’s why. Add your own reasons in the comments.
9/2/2011 1:59:58 PM
The author discovered an article he’d written in 1999 about pitching journalists via email. We’ve reprinted it here. Add your own dash of Y2K paranoia.
8/4/2011 1:52:55 PM
Tuesday and Wednesday were days of rage on social media as Netflix customers blasted the company’s pricing changes. But were they angry about the new cost or the company’s tone-deaf announcement? UPDATE: As anger over the announcement simmers online, Netflix Twitter account and blog remain mum.
7/14/2011 1:49:02 PM
These journalists bucking the trend to move from newsrooms to boardrooms reflect on their previous careers and offer tips for making a similar jump.
7/5/2011 1:59:19 PM
Ever find yourself in one of these scenarios with a client? Here are some ways to make sure it never happens again.
6/10/2011 1:52:31 PM
A recent survey of PR professionals sought to determine the journalists, blogs, newspapers, and magazines that can sink your product or make it soar.
6/9/2011 3:51:59 AM