Results for Articles:
How should a new business market itself to consumers? One PR exec says, by sharpening and deepening your organization’s digital presence. Here’s how to do that.
5/27/2016 1:59:54 PM
The shoe company said its new product boxes each has a ‘unique story and purpose.’ Its new effort can inspire other brand managers in their content marketing efforts.
5/27/2016 1:47:29 PM
Hospitals and nonprofits are turning old-school donor solicitations into sharp online fundraising campaigns. First stop: the landing page.
5/26/2016 1:51:22 PM
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM
After being previously ridiculed for accepting payment from the U.S. military, the football league is giving it all back. Here's what reps are doing to protect the NFL's image.
5/23/2016 1:53:54 PM
The Internet is buzzing from a co-branded concept from two well-known companies. Here’s the gist of the marketing strategy behind it.
5/23/2016 1:51:03 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM
The $55 billion deal closed recently, and only one cable company’s name will survive. The move is aimed at quelling criticism over its customer service.
5/20/2016 1:48:00 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
You read right! We want to thank you for your often thankless work in campaigns, social media and events, but how can we do so if you haven’t entered? The final extended deadline is June 22.
5/19/2016 1:55:09 PM
The higher you climb the corporate ladder, the more you need to sound the part. If you use any of these five phrases, you could be holding yourself back.
5/19/2016 1:47:23 PM
The 2016 Health Care PR and Marketing Awards want to recognize your remarkable trust-building communications.
5/18/2016 1:50:37 PM
Attend our FREE webcast, 'Digital storytelling: Best practices for using video in internal communications' and become an internal video champion.
5/17/2016 1:50:58 PM
This week, readers widely read (and shared) stories about free image resources, a study revealing millennials don't want to be nagged online, social media engagement tips and more.
5/16/2016 1:49:56 PM