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PR pros need to entice reporters from the very beginning of a press release, and that starts by crafting a great headline. Use these tips to make sure your news doesn't end up in the trash.
1/27/2015 2:57:33 PM
New England Patriots coach Bill Belichick spoke to the media over the weekend in order to put to rest rumors of cheating during the AFC Championship game. Instead, he stoked the flames.
1/27/2015 2:56:29 PM
Customers were surprised to see functions previously available in the Deluxe edition of the tax preparation software removed from this year's edition.
1/27/2015 2:54:21 PM
These apps will save you hours and headaches.
1/27/2015 2:53:25 PM
According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.
1/27/2015 2:51:06 PM
Enhance your ability to connect with the press, widen the reach of your communications and create outstanding content at this April conference.
1/27/2015 2:50:02 PM
A study by SHIFT Communications reported 50 most used words in news releases, and a related game seeks to help slash these words from public relations writing.
1/27/2015 2:47:37 PM
Micromanaging stories, burying the lead and using excessive smiley faces are quick ways to repulse a reporter. Read on for more.
1/27/2015 2:45:46 PM
The PR Daily Awards remain our most popular program. Nearly 350 entries from around the world were submitted last year. It's back this year and ready for your very best.
1/26/2015 2:53:14 PM
PR Daily readers were intrigued this week by the best times to issue press releases and social media terminology, among other topics.
1/26/2015 2:51:33 PM
You don't have to spend millions of dollars on advertising to win some publicity in the buildup to the big game.
1/26/2015 2:49:11 PM
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
1/26/2015 2:48:05 PM
The bank sent out a research note with a title playing on the ‘Je Suis Charlie’ slogan that has emerged since the shootings at French satirical magazine Charlie Hebdo .
1/26/2015 2:47:13 PM
These finely tuned skills separate the wheat from the chaff when it comes to a communications professional's prowess.
1/26/2015 2:46:58 PM
Social media is changing the journalism industry, which means your PR tactics must stay current to land coverage.
1/23/2015 2:54:26 PM